Datma ‑ Commerce Analytics vs EcomAlly
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Datma is detected on 63× as many Shopify stores as EcomAlly: 188 vs 3 as of Nov 8, 2026.
- EcomAlly lists 5 features Datma’s listing doesn’t mention, including Benchmarking, Checkout analytics, Funnel analysis.
Head to head
The new default in e-commerce analytics
- United States
- United Kingdom
- Canada
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Intro
- · 14 data sources
- · 300 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Start
- · 1,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Build
- · 14 data sources
- · 5,000 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Grow
- · 10,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDatma Analytics gives Shopify brands a complete commercial view of storefront performance. Combine Shopify pixel tracking with backend store data to analyze shopper behavior, products, collections, customers, sessions, attributed revenue, and conversion trends. Built for growing DTC brands that want Shopify-native analytics without the complexity of traditional BI tools.
Our app helps D2C brands solve attribution challenges with accurate first-party and server-side tracking. It analyzes different content types to find performing creatives, builds smart catalog sets based on user actions, and creates precise audiences. This all-in-one solution empowers brands to understand performance deeply, optimize marketing, and drive stronger growth.
- Session-based metrics: PDP views, collection attributed stats, and more.
- Multi-store aggregation, unlimited reports, dashboard, schedule emails.
- Access hundreds of metrics from various data sources.
- Real-time data feed for immediate insights.
- Track user behavior with accurate first-party and server-side attribution.
- Analyze different creative types to identify top-performing content
- Create catalog sets based on A2C, checkouts, page views and other metrices.
- Build precise audience segments tailored to brand-specific goals.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Datma |  EcomAlly |
|---|---|---|
| Detected stores | 188(ahead) | 3 |
| Net store change, 28 days | −1 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty |
| Top store countries | United States, United Kingdom, Canada | India |
Reviews
| Measure | Datma | EcomAlly |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 17 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Datma and EcomAlly: common questions
- Which is more popular, Datma or EcomAlly?
- Datma is detected on 63× as many Shopify stores as EcomAlly: 188 vs 3 as of Nov 8, 2026.
- What features does each app list that the other doesn’t?
- Datma lists 2 the others don’t mention, such as Page views, Report scheduling. EcomAlly lists 5 the others don’t mention, such as Benchmarking, Checkout analytics, Funnel analysis, ROAS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.