Datma ‑ Commerce Analytics vs Decile ‑ Customer Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Datma, Oct 13, 2026 for Decile.
The short answer
- On the Shopify App Store: Datma 4.8 from 17 reviews and Decile 5.0 from 24 reviews.
- Paid plans start at $10/month for Datma and $900/month for Decile.
- Datma lists 11 features Decile’s listing doesn’t mention, including Abandoned cart, Activity tracking, Event tracking.
Head to head
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Intro
- · 14 data sources
- · 300 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Start
- · 1,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Build
- · 14 data sources
- · 5,000 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Grow
- · 10,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Growth
- · 100s of add’l customer attributes
- · Customer and Product Analytics
- · Predictive LTV and Lifecycle Segments
- · Syncs to popular marketing channels
Scale
- · Everything in Growth
- · Strategic Meetings with Customer Success
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDatma Analytics gives Shopify brands a complete commercial view of storefront performance. Combine Shopify pixel tracking with backend store data to analyze shopper behavior, products, collections, customers, sessions, attributed revenue, and conversion trends. Built for growing DTC brands that want Shopify-native analytics without the complexity of traditional BI tools.
Decile is the AI-powered ecommerce analytics platform that empowers ecommerce teams to move faster and more strategically. Illuminate opportunities to drive incremental value with every step of the customer journey by bringing together your first-party data and hundreds of enrichment attributes. Scale insights, improve marketing outcomes and uncover areas of opportunity instantly.
- Session-based metrics: PDP views, collection attributed stats, and more.
- Multi-store aggregation, unlimited reports, dashboard, schedule emails.
- Access hundreds of metrics from various data sources.
- Real-time data feed for immediate insights.
- Analytics: Customer cohorts, product analytics, sequential purchase reports
- Enrichment: Personas built on hundreds of demographic and psychographic traits
- Segmentation: Build and compare segments to identify high value customers
- Predictive Models: Elevate marketing with predictive LTV and lifecycle segments
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Datma |  Decile |
|---|---|---|
| Detected stores | 188 | Not published |
| Net store change, 28 days | −1 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Canada | Not published |
Reviews
| Measure | Datma | Decile |
|---|---|---|
| App Store rating | 4.8 ★ | 5.0 ★(ahead) |
| App Store reviews | 17 | 24(ahead) |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Datma and Decile: common questions
- Is Datma or Decile cheaper?
- Paid plans start at $10/month for Datma and $900/month for Decile. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Datma or Decile?
- On the Shopify App Store: Datma 4.8 from 17 reviews and Decile 5.0 from 24 reviews.
- What features does each app list that the other doesn’t?
- Datma lists 11 the others don’t mention, such as Abandoned cart, Activity tracking, Event tracking, Marketing attribution. Decile lists 6 the others don’t mention, such as AI insights, Benchmarking, GDPR compliance, Heatmaps. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Datma, Oct 13, 2026 for Decile; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Datma, Oct 13, 2026 for Decile. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.