Datatalks Integration vs Datma ‑ Commerce Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of May 5, 2026 for Datatalks Integration, Nov 9, 2026 for Datma.
The short answer
- Datma lists 11 features Datatalks Integration’s listing doesn’t mention, including Activity tracking, Custom reports, Event tracking.
Head to head
The new default in e-commerce analytics
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
standard
Intro
- · 14 data sources
- · 300 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Start
- · 1,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Build
- · 14 data sources
- · 5,000 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Grow
- · 10,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDatatalks connects Shopify stores to a customer data platform (CDP) used by marketing and business teams. The app securely exports products, customers, and order data so merchants can analyze customer behavior, revenue, and purchase history in one place.
Datma Analytics gives Shopify brands a complete commercial view of storefront performance. Combine Shopify pixel tracking with backend store data to analyze shopper behavior, products, collections, customers, sessions, attributed revenue, and conversion trends. Built for growing DTC brands that want Shopify-native analytics without the complexity of traditional BI tools.
- Export Shopify customers, orders, and products to a customer data platform
- Analyze customer behavior, purchase history, and lifetime value
- Centralize Shopify data for reporting, segmentation, and financial insights
- Session-based metrics: PDP views, collection attributed stats, and more.
- Multi-store aggregation, unlimited reports, dashboard, schedule emails.
- Access hundreds of metrics from various data sources.
- Real-time data feed for immediate insights.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Datatalks Integration |  Datma |
|---|---|---|
| Detected stores | Not published | 189 |
| Net store change, 28 days | 0 | −1 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Canada |
Reviews
| Measure | Datatalks Integration | Datma |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 17 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Datatalks Integration | Datma |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $10/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 1 | 4 |
Listing
| Measure | Datatalks Integration | Datma |
|---|---|---|
| Shopify category rank | #651 | #228(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 5, 2026 | Jun 7, 2021 |
| Languages | 1 | 1 |
| Developer | Data talks | Datma |
FAQ
Datatalks Integration and Datma: common questions
- What features does each app list that the other doesn’t?
- Datatalks Integration lists 3 the others don’t mention, such as AI insights, Funnel analysis, Loyalty analysis. Datma lists 11 the others don’t mention, such as Activity tracking, Custom reports, Event tracking, Forecasting. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of May 5, 2026 for Datatalks Integration, Nov 9, 2026 for Datma; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of May 5, 2026 for Datatalks Integration, Nov 9, 2026 for Datma. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.