DataMetrics vs Datma ‑ Commerce Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Jul 13, 2026 for DataMetrics, Nov 9, 2026 for Datma.
The short answer
- Datma lists 13 features DataMetrics’s listing doesn’t mention, including Abandoned cart, Activity tracking, Cohort analysis.
Head to head
The new default in e-commerce analytics
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Intro
- · 14 data sources
- · 300 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Start
- · 1,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Build
- · 14 data sources
- · 5,000 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Grow
- · 10,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDataMetrics Connector syncs your Shopify store data with the DataMetrics analytics platform. See your sales, orders, ad spend, ROAS, and profitability in one clean dashboard, no more jumping between platforms. Built for small e-commerce brands who want clear numbers without the complexity or cost of enterprise tools. Your data is stored securely for analytical purposes only.
Datma Analytics gives Shopify brands a complete commercial view of storefront performance. Combine Shopify pixel tracking with backend store data to analyze shopper behavior, products, collections, customers, sessions, attributed revenue, and conversion trends. Built for growing DTC brands that want Shopify-native analytics without the complexity of traditional BI tools.
- Unified dashboard combining Shopify sales and Meta ad performance.
- Profitability tracking with revenue, COGS, and ad spend combined.
- Secure data storage with full deletion within 30 days on opt-out.
- Session-based metrics: PDP views, collection attributed stats, and more.
- Multi-store aggregation, unlimited reports, dashboard, schedule emails.
- Access hundreds of metrics from various data sources.
- Real-time data feed for immediate insights.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  DataMetrics |  Datma |
|---|---|---|
| Detected stores | Not published | 189 |
| Net store change, 28 days | 0 | −1 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Canada |
Reviews
| Measure | DataMetrics | Datma |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 17 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | DataMetrics | Datma |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $10/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 4 |
Listing
| Measure | DataMetrics | Datma |
|---|---|---|
| Shopify category rank | #1193 | #228(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 13, 2026 | Jun 7, 2021 |
| Languages | 1 | 1 |
| Developer | DataMetrics | Datma |
FAQ
DataMetrics and Datma: common questions
- What features does each app list that the other doesn’t?
- DataMetrics lists 1 the others don’t mention, such as ROAS. Datma lists 13 the others don’t mention, such as Abandoned cart, Activity tracking, Cohort analysis, Custom reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Jul 13, 2026 for DataMetrics, Nov 9, 2026 for Datma; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Jul 13, 2026 for DataMetrics, Nov 9, 2026 for Datma. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.