Datalous vs So What Labs
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Datalous, Oct 13, 2026 for So What Labs.
The short answer
- Only Datalous lists a free plan. Paid plans start at $39/month for Datalous and $136/month for So What Labs.
- So What Labs lists 14 features Datalous’s listing doesn’t mention, including Abandoned cart, Activity tracking, Checkout analytics.
Head to head
Free
Professional
- · 200 AI insights per month
- · Advanced AI features
- · All Starter features
- · All basic AI insights
- · Custom insights (50 per month)
- · Goal recommendations (unlimited)
Strategy Engine
- · 25+ analytics modules included
- · 30-day inventory demand forecasting
- · AI chatbot for instant insights
- · AI-powered growth recommendations
- · Automated weekly BI reports
- · Churn risk scoring & RFM segments
Growth Engine
- · AI-powered SEO Engine
- · Ai - powered Meta ads Optimizer
- · Ai-powered Google Ads Optimizer
- · Google Analytics Strategy engine
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDatalous provides AI-powered actionable insights, goal tracking, and industry benchmarks for your Shopify store. Set business goals with AI-recommended targets based on your performance. Compare your metrics like MRR, LTV, and churn rate against industry benchmarks to see how you stack up.
AI-powered Shopify growth engine for brands that want smarter ecommerce decisions. Analyse store performance, customers, products, orders, retention, and marketing data to uncover revenue opportunities and optimisation strategies. Generate actionable AI recommendations across merchandising, marketing, retention, and growth.
- AI-powered actionable insights providing specific recommendations, not just data
- AI-recommended goals based on your store performance and growth trajectory
- Goal tracking with real-time progress monitoring and pacing analysis
- Google Analytics Recommendation Engine
- Google Ads Optimizer
- Meta Ads Optimiser
- SEO Strategy Engine
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Datalous |  So What Labs |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Datalous | So What Labs |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Datalous | So What Labs |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $39/month(ahead) | $136/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 2 | 2 |
Listing
| Measure | Datalous | So What Labs |
|---|---|---|
| Shopify category rank | #1219 | #960(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jan 26, 2026 | Mar 3, 2026 |
| Languages | 1 | 1 |
| Developer | Datalous | So What Labs |
FAQ
Datalous and So What Labs: common questions
- Is Datalous or So What Labs cheaper?
- Only Datalous lists a free plan. Paid plans start at $39/month for Datalous and $136/month for So What Labs. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- So What Labs lists 14 the others don’t mention, such as Abandoned cart, Activity tracking, Checkout analytics, Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Datalous, Oct 13, 2026 for So What Labs; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Datalous, Oct 13, 2026 for So What Labs. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.