Datalous vs Datma ‑ Commerce Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Datalous, Nov 9, 2026 for Datma.
The short answer
- Only Datalous lists a free plan. Paid plans start at $39/month for Datalous and $10/month for Datma.
- Datma lists 13 features Datalous’s listing doesn’t mention, including Abandoned cart, Activity tracking, Data export.
Head to head
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Professional
- · 200 AI insights per month
- · Advanced AI features
- · All Starter features
- · All basic AI insights
- · Custom insights (50 per month)
- · Goal recommendations (unlimited)
Intro
- · 14 data sources
- · 300 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Start
- · 1,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Build
- · 14 data sources
- · 5,000 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Grow
- · 10,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDatalous provides AI-powered actionable insights, goal tracking, and industry benchmarks for your Shopify store. Set business goals with AI-recommended targets based on your performance. Compare your metrics like MRR, LTV, and churn rate against industry benchmarks to see how you stack up.
Datma Analytics gives Shopify brands a complete commercial view of storefront performance. Combine Shopify pixel tracking with backend store data to analyze shopper behavior, products, collections, customers, sessions, attributed revenue, and conversion trends. Built for growing DTC brands that want Shopify-native analytics without the complexity of traditional BI tools.
- AI-powered actionable insights providing specific recommendations, not just data
- AI-recommended goals based on your store performance and growth trajectory
- Goal tracking with real-time progress monitoring and pacing analysis
- Session-based metrics: PDP views, collection attributed stats, and more.
- Multi-store aggregation, unlimited reports, dashboard, schedule emails.
- Access hundreds of metrics from various data sources.
- Real-time data feed for immediate insights.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Datalous |  Datma |
|---|---|---|
| Detected stores | Not published | 189 |
| Net store change, 28 days | 0 | −1 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Canada |
Reviews
| Measure | Datalous | Datma |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 17 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Datalous and Datma: common questions
- Is Datalous or Datma cheaper?
- Only Datalous lists a free plan. Paid plans start at $39/month for Datalous and $10/month for Datma. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Datalous lists 3 the others don’t mention, such as AI insights, Benchmarking, Notifications. Datma lists 13 the others don’t mention, such as Abandoned cart, Activity tracking, Data export, Event tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Datalous, Nov 9, 2026 for Datma; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Datalous, Nov 9, 2026 for Datma. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.