DataFirst Track vs TrueTracked: Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- TrueTracked is detected on 3.9× as many Shopify stores as DataFirst Track: 31 vs 8 as of Nov 9, 2026.
- TrueTracked lists 10 features DataFirst Track’s listing doesn’t mention, including Checkout analytics, Funnel analysis, GDPR compliance.
Head to head
- Germany
- United States
- Germany
- Lithuania
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
TrueSignal 500
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-Side Conversion Tracking
- · Up to 500 orders per month
Standard 50K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $50K monthly revenue
TrueSignal 2K
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-side conversion tracking
- · Up to 2,000 orders per month
Standard 100K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $100K monthly revenue
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDataFirst Track zeichnet jeden Touchpoint der Customer Journey über alle Affiliate-Netzwerke und Marketing-Kanäle hinweg auf. Die App bestimmt, welcher Kanal die Provision für jede Bestellung verdient. Besuchersessions werden von der Landingpage bis zum Checkout verfolgt, inklusive Produktansichten, Warenkorb und Kaufdetails. Server-Side-Tracking sichert zuverlässige Daten auch bei Browser-Blockern.
TrueTracked gives Shopify merchants accurate ad attribution by collecting first-party data directly from their storefront. It tracks the full customer journey from ad click to purchase across devices, even with ad blocker or iOS restrictions.
- Kanalübergreifende Marketing-Attribution
- Doppelte Absicherung durch Dual-Tracking
- Automatische Provisionsdeduplizierung
- First-party attribution that works with ad blockers and iOS restrictions
- Multi-touch customer journey tracking from first ad click to purchase
- Server-side conversion data sent to Meta, Google Ads, and TikTok APIs
- Real-time ROAS, revenue, and profit dashboard across all ad channels
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  DataFirst Track |  TrueTracked |
|---|---|---|
| Detected stores | 8 | 31(ahead) |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Sporting Goods, Furniture, Hardware | Home & Garden, Apparel & Accessories, Arts & Entertainment |
| Top store countries | Germany | United States, Germany, Lithuania |
Reviews
| Measure | DataFirst Track | TrueTracked |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 20 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | DataFirst Track | TrueTracked |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $39/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 4 |
Listing
| Measure | DataFirst Track | TrueTracked |
|---|---|---|
| Shopify category rank | #1166 | #72(ahead) |
| Shopify App Charts | Not on this week’s charts | #17 on Rookies in Analytics |
| Built for Shopify | No | No |
| Launched | May 8, 2026 | May 12, 2026 |
| Languages | 1 | 1 |
| Developer | DFS DataFirst Solutions GmbH | TrueTracked LLC |
FAQ
DataFirst Track and TrueTracked: common questions
- Which is more popular, DataFirst Track or TrueTracked?
- TrueTracked is detected on 3.9× as many Shopify stores as DataFirst Track: 31 vs 8 as of Nov 9, 2026.
- What features does each app list that the other doesn’t?
- TrueTracked lists 10 the others don’t mention, such as Checkout analytics, Funnel analysis, GDPR compliance, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.