DataFirst Track vs Smarketer TrackWave
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Smarketer TrackWave is detected on 30× as many Shopify stores as DataFirst Track: 240 vs 8 as of Nov 9, 2026.
- DataFirst Track lists 3 features Smarketer TrackWave’s listing doesn’t mention, including Activity tracking, Segmentation, UTM tracking.
Head to head
- Germany
- Germany
- Switzerland
- Austria
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard
- · Full consent mode support
- · Tracking for Google, Microsoft + more
- · Unlimited Events and Connections
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDataFirst Track zeichnet jeden Touchpoint der Customer Journey über alle Affiliate-Netzwerke und Marketing-Kanäle hinweg auf. Die App bestimmt, welcher Kanal die Provision für jede Bestellung verdient. Besuchersessions werden von der Landingpage bis zum Checkout verfolgt, inklusive Produktansichten, Warenkorb und Kaufdetails. Server-Side-Tracking sichert zuverlässige Daten auch bei Browser-Blockern.
Elevate your Shopify store's performance with Smarketer TrackWave. Our app seamlessly integrates tracking for major ad platforms while ensuring GDPR compliance with full consent mode support. From one-click setup to customizable options, TrackWave adapts to your needs. Simplify your ad tracking, optimize spend, and enhance results - all from a single, intuitive dashboard.
- Kanalübergreifende Marketing-Attribution
- Doppelte Absicherung durch Dual-Tracking
- Automatische Provisionsdeduplizierung
- Multi-platform integration (Google, Microsoft, Facebook Ads, GTM)
- GDPR-compliant consent management
- Checkout tracking support
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  DataFirst Track |  Smarketer TrackWave |
|---|---|---|
| Detected stores | 8 | 240(ahead) |
| Net store change, 28 days | 0 | −4 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Sporting Goods, Furniture, Hardware | Home & Garden, Apparel & Accessories, Health & Beauty |
| Top store countries | Germany | Germany, Switzerland, Austria |
Reviews
| Measure | DataFirst Track | Smarketer TrackWave |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 21 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | DataFirst Track | Smarketer TrackWave |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $30/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 1 |
Listing
| Measure | DataFirst Track | Smarketer TrackWave |
|---|---|---|
| Shopify category rank | #1166 | #231(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 8, 2026 | Jul 26, 2024 |
| Languages | 1 | 1 |
| Developer | DFS DataFirst Solutions GmbH | Smarketer GmbH - TrackWave |
FAQ
DataFirst Track and Smarketer TrackWave: common questions
- Which is more popular, DataFirst Track or Smarketer TrackWave?
- Smarketer TrackWave is detected on 30× as many Shopify stores as DataFirst Track: 240 vs 8 as of Nov 9, 2026.
- What features does each app list that the other doesn’t?
- DataFirst Track lists 3 the others don’t mention, such as Activity tracking, Segmentation, UTM tracking. Smarketer TrackWave lists 3 the others don’t mention, such as Checkout analytics, GDPR compliance, Purchase tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.