DataFirst Track vs Flow Analytics by Databrief
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for DataFirst Track, Oct 14, 2026 for Flow Analytics by Databrief.
The short answer
- Only Flow Analytics by Databrief lists a free plan.
- Flow Analytics by Databrief lists 17 features DataFirst Track’s listing doesn’t mention, including Abandoned cart, AI insights, Checkout analytics.
Head to head
- Germany
Free
- · 10,000 events per month
- · 30-day data retention
Starter
- · 1,000,000 events per month
- · 90-day data retention
Growth
- · 180-day data retention
- · 5,000,000 events per month
Scale
- · 10,000,000 events per month
- · 365-day data retention
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDataFirst Track zeichnet jeden Touchpoint der Customer Journey über alle Affiliate-Netzwerke und Marketing-Kanäle hinweg auf. Die App bestimmt, welcher Kanal die Provision für jede Bestellung verdient. Besuchersessions werden von der Landingpage bis zum Checkout verfolgt, inklusive Produktansichten, Warenkorb und Kaufdetails. Server-Side-Tracking sichert zuverlässige Daten auch bei Browser-Blockern.
Flow connects your store to Databrief's analytics platform in one click - no theme edits and no custom pixel code. It tracks the full journey (product views, carts, checkouts and purchases) with first- and last-touch attribution, UTM parameters and ad click IDs. Returning from a payment gateway won't overwrite the real traffic source, so every order is credited to the campaign that earned it.
- Kanalübergreifende Marketing-Attribution
- Doppelte Absicherung durch Dual-Tracking
- Automatische Provisionsdeduplizierung
- One-click setup - the tracking pixel installs itself, no theme edits or code
- First- and last-touch attribution with UTMs and ad click IDs on every order
- Payment gateway redirects never steal attribution from the real campaign
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  DataFirst Track |  Flow Analytics by Databrief |
|---|---|---|
| Detected stores | 8 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Sporting Goods, Furniture, Hardware | Not published |
| Top store countries | Germany | Not published |
Reviews
| Measure | DataFirst Track | Flow Analytics by Databrief |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | DataFirst Track | Flow Analytics by Databrief |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $79.73/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | 4 |
Listing
| Measure | DataFirst Track | Flow Analytics by Databrief |
|---|---|---|
| Shopify category rank | #1166 | #799(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 8, 2026 | Aug 3, 2026 |
| Languages | 1 | 2 |
| Developer | DFS DataFirst Solutions GmbH | Data Brief |
FAQ
DataFirst Track and Flow Analytics by Databrief: common questions
- Is DataFirst Track or Flow Analytics by Databrief cheaper?
- Only Flow Analytics by Databrief lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- DataFirst Track lists 2 the others don’t mention, such as Activity tracking, UTM tracking. Flow Analytics by Databrief lists 17 the others don’t mention, such as Abandoned cart, AI insights, Checkout analytics, Cohort analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for DataFirst Track, Oct 14, 2026 for Flow Analytics by Databrief; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for DataFirst Track, Oct 14, 2026 for Flow Analytics by Databrief. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.