Datadrew : AI Ads Co‑Pilot vs So What Labs
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 23, 2026 for Datadrew, Oct 13, 2026 for So What Labs.
The short answer
- On the Shopify App Store: Datadrew 5.0 from 30 reviews and So What Labs 5.0 from 1 reviews.
- Only Datadrew lists a free plan. Paid plans start at $99/month for Datadrew and $136/month for So What Labs.
- So What Labs lists 12 features Datadrew’s listing doesn’t mention, including Abandoned cart, Activity tracking, AI insights.
Head to head
(Free) Analyse your customers like a data scientist
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 10 Users
- · Access to Prompt library for MCP(Claude)
- · Basic Customer Segments
- · Blended Ads Summary
- · Historical Data - Last 3 months
- · LTV Cohort Analysis
Essentials
- · Acquisition - Meta, Google ads and GA4
- · Claude, ChatGPT, N8N, Manus - Drew MCP
- · Drew AI Analyst with AI credits
- · Everything in Free, Plus
- · Historical Data - All time
- · Multi-Store and Unlimited Ad Accounts
Pro
- · Automations - AI Reports
- · Drew AI Analyst - 2x AI credits
- · Everything in Essentials, plus
- · Product Ads and Performance cohorts
- · Product Basket Analysis
- · Product Intelligence
Strategy Engine
- · 25+ analytics modules included
- · 30-day inventory demand forecasting
- · AI chatbot for instant insights
- · AI-powered growth recommendations
- · Automated weekly BI reports
- · Churn risk scoring & RFM segments
Growth Engine
- · AI-powered SEO Engine
- · Ai - powered Meta ads Optimizer
- · Ai-powered Google Ads Optimizer
- · Google Analytics Strategy engine
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTrusted by 1025+ Shopify brands, Datadrew AI transforms your raw data into AI powered insights, and into data driven decisions to accelerate customer acquisition and retention and improve product merchandising. Our platform help founders and CMOs increase paid ads ROAS/MER - reduce adspend wastage, out-of-stock products in ads, reduce creative fatigue. Spot website conversion drops & product baskets increasing AOV.
AI-powered Shopify growth engine for brands that want smarter ecommerce decisions. Analyse store performance, customers, products, orders, retention, and marketing data to uncover revenue opportunities and optimisation strategies. Generate actionable AI recommendations across merchandising, marketing, retention, and growth.
- Cohort Analysis: Unlock 90-day LTV and Retention insights.
- Product Analytics: Discover retention-boosting products to drive repeat purchase
- Industry Benchmarking: Measure up against your competition.
- Marketing Analytics: Optimize Facebook ads & reduce CAC.
- Google Analytics Recommendation Engine
- Google Ads Optimizer
- Meta Ads Optimiser
- SEO Strategy Engine
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Datadrew |  So What Labs |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Datadrew | So What Labs |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 30(ahead) | 1 |
| New reviews, 28 days | 2 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Datadrew | So What Labs |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $99/month(ahead) | $136/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 3 | 2 |
Listing
| Measure | Datadrew | So What Labs |
|---|---|---|
| Shopify category rank | #56 | #957 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 12, 2021 | Mar 3, 2026 |
| Languages | 3 | 1 |
| Developer | Datadrew AI | So What Labs |
FAQ
Datadrew and So What Labs: common questions
- Is Datadrew or So What Labs cheaper?
- Only Datadrew lists a free plan. Paid plans start at $99/month for Datadrew and $136/month for So What Labs. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Datadrew or So What Labs?
- On the Shopify App Store: Datadrew 5.0 from 30 reviews and So What Labs 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Datadrew lists 2 the others don’t mention, such as Loyalty analysis, Multi-store reports. So What Labs lists 12 the others don’t mention, such as Abandoned cart, Activity tracking, AI insights, Checkout analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 23, 2026 for Datadrew, Oct 13, 2026 for So What Labs; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 23, 2026 for Datadrew, Oct 13, 2026 for So What Labs. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.