Datadrew : AI Ads Co‑Pilot vs Datma ‑ Commerce Analytics

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 23, 2026 for Datadrew, Nov 8, 2026 for Datma.

The short answer

  • On the Shopify App Store: Datadrew 5.0 from 30 reviews and Datma 4.8 from 17 reviews.
  • Only Datadrew lists a free plan. Paid plans start at $99/month for Datadrew and $10/month for Datma.
  • Datma lists 11 features Datadrew’s listing doesn’t mention, including Abandoned cart, Activity tracking, Custom dashboards.

Head to head

Detected stores

Datadrew: —
Datma: 188

App Store reviews

Datadrew: 30
Datma: 17

New reviews, 28 days

Datadrew: 2
Datma: 0
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

(Free) Analyse your customers like a data scientist

The new default in e-commerce analytics

Categories
  • Analytics
  • Ads
  • Analytics
Languages
  • French
  • Spanish
  • German
  • English
Launched
Feb 12, 2021
Jun 7, 2021
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
1 last full month
Detected stores
0active installs
188active installs
  • Arhaus
  • Victoria Beckham Int
  • New Era Cap
  • Buff City Soap
  • Blakely Clothing
+183 more
Most common store size
—
201-500 products21%
Top countries
—
  • United States33%
  • United Kingdom8%
  • Canada6%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035DecMarAugFebMayJulSepJanMarMayOctDatadrew : AI Ads Co‑Pilot: 1 reviews in August 2024Datadrew : AI Ads Co‑Pilot: 1 reviews in January 2025Datadrew : AI Ads Co‑Pilot: 1 reviews in February 2025Datadrew : AI Ads Co‑Pilot: 1 reviews in March 2025Datadrew : AI Ads Co‑Pilot: 1 reviews in June 2025Datadrew : AI Ads Co‑Pilot: 2 reviews in July 2025Datadrew : AI Ads Co‑Pilot: 1 reviews in September 2025Datadrew : AI Ads Co‑Pilot: 1 reviews in February 2026Datadrew : AI Ads Co‑Pilot: 1 reviews in March 2026Datadrew : AI Ads Co‑Pilot: 1 reviews in April 2026Datadrew : AI Ads Co‑Pilot: 1 reviews in September 2026Datadrew : AI Ads Co‑Pilot: 1 reviews in October 2026Datma ‑ Commerce Analytics: 3 reviews in December 2023Datma ‑ Commerce Analytics: 1 reviews in February 2024Datma ‑ Commerce Analytics: 1 reviews in March 2024Datma ‑ Commerce Analytics: 1 reviews in June 2024Datma ‑ Commerce Analytics: 1 reviews in January 2025Datma ‑ Commerce Analytics: 1 reviews in March 2025Datma ‑ Commerce Analytics: 1 reviews in May 2025Datma ‑ Commerce Analytics: 1 reviews in August 2025Datma ‑ Commerce Analytics: 2 reviews in December 2025Datma ‑ Commerce Analytics: 2 reviews in January 2026Datma ‑ Commerce Analytics: 1 reviews in April 2026Datma ‑ Commerce Analytics: 1 reviews in May 2026
DatadrewDatmaCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $149/month
From $10 to $240/month
Plans
FreeFree
  • · 10 Users
  • · Access to Prompt library for MCP(Claude)
  • · Basic Customer Segments
  • · Blended Ads Summary
  • · Historical Data - Last 3 months
  • · LTV Cohort Analysis
Essentials$99/month
7-day free trial
  • · Acquisition - Meta, Google ads and GA4
  • · Claude, ChatGPT, N8N, Manus - Drew MCP
  • · Drew AI Analyst with AI credits
  • · Everything in Free, Plus
  • · Historical Data - All time
  • · Multi-Store and Unlimited Ad Accounts
Pro$149/month
7-day free trial
  • · Automations - AI Reports
  • · Drew AI Analyst - 2x AI credits
  • · Everything in Essentials, plus
  • · Product Ads and Performance cohorts
  • · Product Basket Analysis
  • · Product Intelligence
Intro$10/month
14-day free trialAfter 300 orders: $0.034 / order / month
  • · 14 data sources
  • · 300 orders included
  • · All features included
  • · Hundreds of data points
  • · Multi-store
  • · Product visibility and performance
Start$28/month
14-day free trialAfter 1,000 orders: $0.030 /order/month
  • · 1,000 orders included
  • · 14 data sources
  • · All features included
  • · Hundreds of data points
  • · Multi-store
  • · Product visibility and performance
Build$140/month
14-day free trialAfter 5,000 orders: $0.026 /order/month
  • · 14 data sources
  • · 5,000 orders included
  • · All features included
  • · Hundreds of data points
  • · Multi-store
  • · Product visibility and performance
Grow$240/month
14-day free trialAfter 10,000 orders: $0.022 /order/month
  • · 10,000 orders included
  • · 14 data sources
  • · All features included
  • · Hundreds of data points
  • · Multi-store
  • · Product visibility and performance
Coverage
15 of 26 features58%
21 of 26 features81%
Unique strengths
  • Benchmarking
  • Funnel analysis
  • GDPR compliance
  • Loyalty analysis
  • +1 more
  • Abandoned cart
  • Activity tracking
  • Custom dashboards
  • Custom reports
  • +7 more
Analytics
58%15/26
81%21/26
Customer behavior
50%4/8
88%7/8
Marketing and sales
50%4/8
75%6/8
Visuals and reports
70%7/10
80%8/10
51011onlybothonly
DatadrewDatma26 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

Datadrew5.0(30)Datma4.8(17)
Works with also listed by another
  • Facebook
  • Klaviyo
  • Google Ads
  • GA4
  • Slack
  • Meta Ads
  • Checkout

Messaging

Datadrew5.0(30)Datma4.8(17)
How it sells itself

Trusted by 1025+ Shopify brands, Datadrew AI transforms your raw data into AI powered insights, and into data driven decisions to accelerate customer acquisition and retention and improve product merchandising. Our platform help founders and CMOs increase paid ads ROAS/MER - reduce adspend wastage, out-of-stock products in ads, reduce creative fatigue. Spot website conversion drops & product baskets increasing AOV.

Datma Analytics gives Shopify brands a complete commercial view of storefront performance. Combine Shopify pixel tracking with backend store data to analyze shopper behavior, products, collections, customers, sessions, attributed revenue, and conversion trends. Built for growing DTC brands that want Shopify-native analytics without the complexity of traditional BI tools.

Key points
  • Cohort Analysis: Unlock 90-day LTV and Retention insights.
  • Product Analytics: Discover retention-boosting products to drive repeat purchase
  • Industry Benchmarking: Measure up against your competition.
  • Marketing Analytics: Optimize Facebook ads & reduce CAC.
  • Session-based metrics: PDP views, collection attributed stats, and more.
  • Multi-store aggregation, unlimited reports, dashboard, schedule emails.
  • Access hundreds of metrics from various data sources.
  • Real-time data feed for immediate insights.
Screenshots
Industry Benchmarks and competitor benchmarking
Advanced Cohort AnalysisRecency Frequency Monetary (RFM) Analysis - Customer SegmentsProduct Repurchase Rate - Products that helped increase repeats
Customisable dashboards in Datma / Product overview
Hassle free Financial trackerReal-time dataMultiple data sources for custom reports

Installed with

Datadrew5.0(30)Datma4.8(17)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureDatadrewDatma
Detected storesNot published188as of Nov 8, 2026
Net store change, 28 days0estimated−1estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedApparel & Accessories, Health & Beauty, Home & Garden
Top store countriesNot publishedUnited States, United Kingdom, Canada

Reviews

MeasureDatadrewDatma
App Store rating5.0 ★(ahead)4.8 ★
App Store reviews30(ahead)17
New reviews, 28 days2(ahead)0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureDatadrewDatma
Free planYesNot listed
Lowest paid monthly plan$99/month$10/month(ahead)
Longest free trial7 days14 days
Plans listed34

Listing

MeasureDatadrewDatma
Shopify category rank#56in Ads#228in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedFeb 12, 2021Jun 7, 2021
Languages3French, Spanish, German1English
DeveloperDatadrew AIDatma

FAQ

Datadrew and Datma: common questions

Is Datadrew or Datma cheaper?
Only Datadrew lists a free plan. Paid plans start at $99/month for Datadrew and $10/month for Datma. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, Datadrew or Datma?
On the Shopify App Store: Datadrew 5.0 from 30 reviews and Datma 4.8 from 17 reviews.
What features does each app list that the other doesn’t?
Datadrew lists 5 the others don’t mention, such as Benchmarking, Funnel analysis, GDPR compliance, Loyalty analysis. Datma lists 11 the others don’t mention, such as Abandoned cart, Activity tracking, Custom dashboards, Custom reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 23, 2026 for Datadrew, Nov 8, 2026 for Datma; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 23, 2026 for Datadrew, Nov 8, 2026 for Datma. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.