Databay: ROAS Profit Analytics vs Pasilobus Google Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 12, 2026 for Databay, Nov 11, 2026 for Pasilobus Google Analytics.
The short answer
- On the Shopify App Store: Databay 5.0 from 1 reviews and Pasilobus Google Analytics 4.7 from 15 reviews.
- Only Pasilobus Google Analytics lists a free plan.
- Databay lists 11 features Pasilobus Google Analytics’s listing doesn’t mention, including Abandoned cart, AI insights, Cohort analysis.
Head to head
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 5 AI assistant questions/day
- · 500 orders/month, free forever
- · All dashboards, Reports, SQL Explore
- · Data refreshes once a day
- · First 14 days: no order limit
- · Last 12 months of order history
Free
- · Server Side Conversion Tracking
- · Standard eCommerce Tracking
- · Tag Manager
Pro
- · Cross-Device (User ID) Tracking
- · Server Side Conversion Tracking
- · Standard Event Toggle
- · Standard eCommerce Tracking
- · Tag Manager
Max
- · Cross-Device (User ID) Tracking
- · Custom Events
- · Refund Tracking
- · Server Side Conversion Tracking
- · Standard Event Toggle
- · Standard eCommerce Tracking
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureProfit analytics for Shopify stores that run Facebook and Google ads. Both platforms count the same order as their own sale, so your ads look better than they are. Databay checks ad spend against real Shopify orders: true ROAS, blended ROAS and net profit after product costs, payment fees and ad spend. Compare Meta and Google side by side and spot campaigns that lose money.
GA4 is powerful but painful to set up: code, Tag Manager, and numbers that never match your sales. Connect GA4 with your Measurement ID and API secret (no code, no GTM) and every ecommerce event is tracked automatically: product views, cart, checkout, and purchases. Refunds are tracked too, so your GA4 revenue reconciles with Shopify.
- Unified dashboard combining Shopify, GA4, Google Ads and Meta Ads data
- Track sales, sessions and ad spend together in one view
- Automatic data syncing to keep your dashboards up to date
- Compare marketing performance across all your channels
- Browser side tracking for user interactions and heatmap data collection
- Server side tracking. Never miss valuable eCommerce data due to browser blockers
- Track all eCommerce events, orders and conversions automatically!
- Google Ads tracking and multi-tag support with data layers for e-commerce events
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Databay |  Pasilobus Google Analytics |
|---|---|---|
| Detected stores | Not published | 409 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | 10% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Germany |
Reviews
| Measure | Databay | Pasilobus Google Analytics |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.7 ★ |
| App Store reviews | 1 | 15(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Databay | Pasilobus Google Analytics |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $5.95/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 3 |
Listing
| Measure | Databay | Pasilobus Google Analytics |
|---|---|---|
| Shopify category rank | #377 | #114(ahead) |
| Shopify App Charts | Not on this week’s charts | #9 on Featured by Shopify in Analytics |
| Built for Shopify | No | Yes |
| Launched | Sep 24, 2026 | Dec 23, 2022 |
| Languages | 1 | 19 |
| Developer | DataBurst | Pasilobus |
FAQ
Databay and Pasilobus Google Analytics: common questions
- Is Databay or Pasilobus Google Analytics cheaper?
- Only Pasilobus Google Analytics lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Databay or Pasilobus Google Analytics?
- On the Shopify App Store: Databay 5.0 from 1 reviews and Pasilobus Google Analytics 4.7 from 15 reviews.
- What features does each app list that the other doesn’t?
- Databay lists 11 the others don’t mention, such as Abandoned cart, AI insights, Cohort analysis, Custom dashboards. Pasilobus Google Analytics lists 6 the others don’t mention, such as Broken links, Event tracking, Pixel tracking, Real-time tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 12, 2026 for Databay, Nov 11, 2026 for Pasilobus Google Analytics; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 12, 2026 for Databay, Nov 11, 2026 for Pasilobus Google Analytics. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.