Databay: ROAS Profit Analytics vs DataMetrics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 12, 2026 for Databay, Jul 13, 2026 for DataMetrics.
The short answer
- Databay lists 13 features DataMetrics’s listing doesn’t mention, including Abandoned cart, Activity tracking, AI insights.
Head to head
Free
- · 5 AI assistant questions/day
- · 500 orders/month, free forever
- · All dashboards, Reports, SQL Explore
- · Data refreshes once a day
- · First 14 days: no order limit
- · Last 12 months of order history
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureProfit analytics for Shopify stores that run Facebook and Google ads. Both platforms count the same order as their own sale, so your ads look better than they are. Databay checks ad spend against real Shopify orders: true ROAS, blended ROAS and net profit after product costs, payment fees and ad spend. Compare Meta and Google side by side and spot campaigns that lose money.
DataMetrics Connector syncs your Shopify store data with the DataMetrics analytics platform. See your sales, orders, ad spend, ROAS, and profitability in one clean dashboard, no more jumping between platforms. Built for small e-commerce brands who want clear numbers without the complexity or cost of enterprise tools. Your data is stored securely for analytical purposes only.
- Unified dashboard combining Shopify, GA4, Google Ads and Meta Ads data
- Track sales, sessions and ad spend together in one view
- Automatic data syncing to keep your dashboards up to date
- Compare marketing performance across all your channels
- Unified dashboard combining Shopify sales and Meta ad performance.
- Profitability tracking with revenue, COGS, and ad spend combined.
- Secure data storage with full deletion within 30 days on opt-out.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Databay |  DataMetrics |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Databay | DataMetrics |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Databay | DataMetrics |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | Not published |
Listing
| Measure | Databay | DataMetrics |
|---|---|---|
| Shopify category rank | #377(ahead) | #1198 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 24, 2026 | Jul 13, 2026 |
| Languages | 1 | 1 |
| Developer | DataBurst | DataMetrics |
FAQ
Databay and DataMetrics: common questions
- What features does each app list that the other doesn’t?
- Databay lists 13 the others don’t mention, such as Abandoned cart, Activity tracking, AI insights, Checkout analytics. DataMetrics lists 1 the others don’t mention, such as UTM tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 12, 2026 for Databay, Jul 13, 2026 for DataMetrics; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 12, 2026 for Databay, Jul 13, 2026 for DataMetrics. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.