dashboardSMASHBOARD! vs Datma ‑ Commerce Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for dashboardSMASHBOARD!, Nov 7, 2026 for Datma.
The short answer
- Paid plans start at $19/month for dashboardSMASHBOARD! and $10/month for Datma.
- dashboardSMASHBOARD! lists 6 features Datma’s listing doesn’t mention, including Benchmarking, Checkout analytics, Funnel analysis.
Head to head
The new default in e-commerce analytics
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
Grow
Advanced
Plus
Intro
- · 14 data sources
- · 300 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Start
- · 1,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Build
- · 14 data sources
- · 5,000 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Grow
- · 10,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShopify gives you data. dashboardSMASHBOARD tells you whether you'll actually hit your goals. Set your targets, install in under 60 seconds, and get four pre-built dashboards tracking automated goal status, risk ratings, and probability of success — each calculated against the metrics that matter most to your business. Share read-only views outside Shopify via email, Slack, or Teams.
Datma Analytics gives Shopify brands a complete commercial view of storefront performance. Combine Shopify pixel tracking with backend store data to analyze shopper behavior, products, collections, customers, sessions, attributed revenue, and conversion trends. Built for growing DTC brands that want Shopify-native analytics without the complexity of traditional BI tools.
- Goals in less than 60 seconds — pick a metric, set a target, done.
- 50+ pre-built cards — sales, sessions, AOV, COGS, retention, ops & more.
- Live scoreboard from day one — 3 dashboards running on your data the moment you
- Goals that ping when they slip — alerts to email, Slack, Teams & more
- Session-based metrics: PDP views, collection attributed stats, and more.
- Multi-store aggregation, unlimited reports, dashboard, schedule emails.
- Access hundreds of metrics from various data sources.
- Real-time data feed for immediate insights.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  dashboardSMASHBOARD! |  Datma |
|---|---|---|
| Detected stores | Not published | 178 |
| Net store change, 28 days | 0 | −1 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Canada |
Reviews
| Measure | dashboardSMASHBOARD! | Datma |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 17 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | dashboardSMASHBOARD! | Datma |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $19/month | $10/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | dashboardSMASHBOARD! | Datma |
|---|---|---|
| Shopify category rank | #1318 | #226(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 7, 2026 | Jun 7, 2021 |
| Languages | 1 | 1 |
| Developer | dashboardSMASHBOARD | Datma |
FAQ
dashboardSMASHBOARD! and Datma: common questions
- Is dashboardSMASHBOARD! or Datma cheaper?
- Paid plans start at $19/month for dashboardSMASHBOARD! and $10/month for Datma. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- dashboardSMASHBOARD! lists 6 the others don’t mention, such as Benchmarking, Checkout analytics, Funnel analysis, Loyalty analysis. Datma lists 5 the others don’t mention, such as Event tracking, Multi-store reports, Page views, Pixel tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for dashboardSMASHBOARD!, Nov 7, 2026 for Datma; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for dashboardSMASHBOARD!, Nov 7, 2026 for Datma. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.