Dana: AI Chatbot & Assistant vs Emma by Stimhaus
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 11, 2026 for Dana, Nov 12, 2026 for Emma by Stimhaus.
The short answer
- Only Dana lists a free plan. Paid plans start at $19/month for Dana and $19/month for Emma by Stimhaus.
- Dana lists 10 features Emma by Stimhaus’s listing doesn’t mention, including Agent avatar, Behavior tracking, Chat assignment.
Head to head
- United Kingdom
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 250 products indexed
- · 50 conversations a month
- · 7 days of chat history
- · Adds to cart inside the chat
- · Email capture and discount codes
- · Handoff to a human, 1 seat
Starter
- · 1,000 products indexed
- · 20 training sources
- · 30 days of chat history
- · 500 conversations a month
- · Custom persona and tone
- · Everything in Free
Growth
- · 10,000 products indexed
- · 2,500 conversations a month
- · 3 seats, assign conversations
- · 90 days of chat history
- · Business hours and saved replies
- · Everything in Starter
Pro
- · 10 seats
- · 15,000 conversations a month
- · 365 days of chat history
- · Everything in Growth
- · Per-agent analytics
- · SLA alerts on slow replies
Light
- · 500 customer messages per month
- · Catalog learned automatically
- · Conversations in your Shopify admin
- · Emma on your store and on WhatsApp
- · Shared Stimhaus WhatsApp number
Pro
- · 2,000 customer messages per month
- · Catalog learned automatically
- · Conversations in your Shopify admin
- · Emma on your store and on WhatsApp
- · More messages to manage Emma (200/day)
- · Your own WhatsApp number
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDana does not follow a set number of flows, it is smart and can tackle all kinds of queries It answers out of your own catalogue — your products, your prices, your stock — and when a shopper is ready it picks the size and colour with them and adds it to their cart. It never invents stock, and you set how much it may disclose. If something isn't buyable it says so.
Emma is an AI assistant for your store. Shoppers ask in a chat bubble on your storefront or on WhatsApp, and Emma answers in their language with your products, prices, sizes and stock, then sends a Buy now link to your checkout. You run Emma from your own WhatsApp: tell her your hours, shipping or today's offer and she uses it right away. You approve Emma before she goes live and can reply to any chat in your admin.
- Answers from your live catalogue, kept current by webhooks — never invented
- Adds to cart in the chat, with the real variant the shopper chose
- Hands over to a human mid-conversation, in the same window the shopper sees
- Order status, tracking, and address fixes on held orders, without a ticket
- Answers shoppers in their language, on your store and on WhatsApp
- Learns your catalog automatically: products, prices, sizes and stock
- Buy now links take shoppers straight to your checkout
- Tell Emma your hours, shipping or offers from your own WhatsApp
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Dana | |
|---|---|---|
| Detected stores | 15 | Not published |
| Net store change, 28 days | 0 | Not enough data |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United Kingdom, United States | Not published |
Reviews
| Measure | Dana | |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 5 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Dana | |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $19/month | $19/month |
| Longest free trial | 14 days | 90 days |
| Plans listed | 4 | 2 |
Listing
| Measure | Dana | |
|---|---|---|
| Shopify category rank | #135 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 24, 2026 | Nov 10, 2026 |
| Languages | 2 | 2 |
| Developer | Ferasa Ai LTD | Stimhaus |
FAQ
Dana and Emma by Stimhaus: common questions
- Is Dana or Emma by Stimhaus cheaper?
- Only Dana lists a free plan. Paid plans start at $19/month for Dana and $19/month for Emma by Stimhaus. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Dana lists 10 the others don’t mention, such as Agent avatar, Behavior tracking, Chat assignment, Chat window. Emma by Stimhaus lists 2 the others don’t mention, such as FAQs, Multi-language. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026 for Dana, Nov 12, 2026 for Emma by Stimhaus; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 11, 2026 for Dana, Nov 12, 2026 for Emma by Stimhaus. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.