Daf One vs Marge: Real Profit Tracker
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $5/month for Daf One and $19/month for Marge.
- Daf One lists 2 features Marge’s listing doesn’t mention, including Daily sales summary, Transactions.
Head to head
Starter
- · 100 WhatsApp order confirmations/month
- · 30-day free trial (once per store)
- · AI assistant — 60 questions/day
- · Inventory value, dead stock & reorder
- · Real net profit after returns (RTO)
Growth
- · 30-day free trial (once per store)
- · 600 WhatsApp order confirmations/month
- · AI assistant — unlimited
- · Inventory value, dead stock & reorder
- · Real net profit after returns (RTO)
Monthly Plan
- · Automatic order sync
- · CSV export
- · Real profit reports
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDaf One shows Shopify merchants their real net profit, not just revenue. It calculates profit after returns (RTO), ad spend, product purchases, shipping and COD fees, so you see what you keep on each order. It also tracks inventory value and dead stock, and tells you when to reorder a product before it runs out.
Marge shows your real profit per day, not just revenue. It automatically pulls your orders and payment fees from Shopify, then combines them with your product costs, shipping, and ad spend to show exactly what you're making. Set your product costs once and get accurate margins going forward. No bloated dashboard, just accurate numbers. Built for merchants who want clarity, not another chart to interpret.
- Real net profit after returns (RTO), ad spend, shipping and COD fees
- Track inventory value and spot dead stock in your store
- Know when to reorder each product before it runs out
- Compare each courier's delivery and return rates
- Real profit per day: revenue minus COGS, fees, shipping, and ad spend
- Set product costs once, get accurate margins automatically going forward
- Manual ad spend entry, no complicated ad account connections needed
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Daf One |  Marge |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Daf One | Marge |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Daf One and Marge: common questions
- Is Daf One or Marge cheaper?
- Paid plans start at $5/month for Daf One and $19/month for Marge. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Daf One lists 2 the others don’t mention, such as Daily sales summary, Transactions. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.