Customthings ‑ Personalizer vs ZenMerch
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Customthings, Oct 14, 2026 for ZenMerch.
The short answer
- Both list a free plan. Paid plans start at $19/month for Customthings and $19/month for ZenMerch.
Head to head
- United States
- Australia
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Automated order flow
- · Design library: fonts, graphics,etc
- · Free forever, 10 orders/month
- · Limited customizable products
- · No per-order fees through Shopify
- · Process 10 order items /month
Growth
- · All Starter features, plus:
- · Launchpad 1-on-1 setup
- · Process 100 order items /month
- · Unlimited customizable products
Advanced
- · All Growth features, plus:
- · No per-order fees through Shopify
- · Process 500 order items / Month
Free
- · 100 MB asset storage
- · 5 personalized orders/month
- · Asset library (images, fonts, swatches)
- · Custom CSS & JS overrides
- · Email notifications
- · Live preview + cart/checkout previews
Starter
- · 1 GB asset storage
- · 100 personalized orders/month
- · Asset library (images, fonts, swatches)
- · Live preview + cart/checkout previews
- · Order exports + preview downloads
- · Profanity filter + Webhook API
Pro
- · 10 GB asset storage
- · 200 personalized orders/month
- · Asset library (images, fonts, swatches)
- · Live preview + cart/checkout previews
- · Order exports + preview downloads
- · Profanity filter + Webhook API
Enterprise
- · 1 TB asset storage
- · Asset library (images, fonts, swatches)
- · Live preview + cart/checkout previews
- · Order exports + preview downloads
- · Profanity filter + Webhook API
- · Reusable templates + targeting rules
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCustomthings is a product personalizer and customizer for custom, personalized, and engraved products. Shoppers design on the product page with a live preview: add text, a photo, a monogram, a ready-made template, or an AI style filter, on phone or desktop. Orders arrive paid, with design files ready for production. Built by xTool for makers who produce with laser engravers, printers, and heat presses.
ZenMerch is a Shopify product personalization app that lets merchants build customizable products with a powerful Personaliser Builder, live preview, validation, and a profanity filter. Create templates, target products with rules, and streamline fulfillment via webhooks and CSV export. Installs cleanly with Online Store 2.0 app blocks + an app embed, with optional custom CSS/JS and asset sets.
- Diverse Customization Options: Set custom shapes, surfaces, and design elements.
- Seamless Production: Export design files and integrate with xTool for efficient
- Supports both mobile and PC devices
- Unlimited Product Customization (Powerful Personaliser Builder)
- Live Preview + Input Validation + Profanity Filter
- Unlimited Templates + Targeting Rules + Asset Sets
- Webhooks + CSV Export (Operations-ready)
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Customthings |  ZenMerch |
|---|---|---|
| Detected stores | 79 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Arts & Entertainment | Not published |
| Top store countries | United States, Australia, Germany | Not published |
Reviews
| Measure | Customthings | ZenMerch |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Customthings | ZenMerch |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $19/month | $19/month |
| Longest free trial | 30 days | 7 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Customthings | ZenMerch |
|---|---|---|
| Shopify category rank | #30(ahead) | #245 |
| Shopify App Charts | #5 in Custom products - Other | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jan 30, 2026 | Feb 11, 2026 |
| Languages | 1 | 1 |
| Developer | Customthings | Zenovee, LLC |
FAQ
Customthings and ZenMerch: common questions
- Is Customthings or ZenMerch cheaper?
- Both list a free plan. Paid plans start at $19/month for Customthings and $19/month for ZenMerch. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Customthings, Oct 14, 2026 for ZenMerch; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Customthings, Oct 14, 2026 for ZenMerch. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.