Customthings ‑ Personalizer vs Souvely: Product Personalizer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Customthings, Oct 13, 2026 for Souvely.
The short answer
- On the Shopify App Store: Customthings 5.0 from 1 reviews and Souvely 5.0 from 1 reviews.
- Both list a free plan. Paid plans start at $19/month for Customthings and $9.99/month for Souvely.
Head to head
- United States
- Australia
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Automated order flow
- · Design library: fonts, graphics,etc
- · Free forever, 10 orders/month
- · Limited customizable products
- · No per-order fees through Shopify
- · Process 10 order items /month
Growth
- · All Starter features, plus:
- · Launchpad 1-on-1 setup
- · Process 100 order items /month
- · Unlimited customizable products
Advanced
- · All Growth features, plus:
- · No per-order fees through Shopify
- · Process 500 order items / Month
Free
- · Collections supported
- · Free For 30 days After Installation
- · Paid plans available after 30-day beta
- · Text and image personalization
- · Up to 10 personalized products
Starter
- · Charge shoppers for personalization
- · Everything in Beta
- · No per-order or usage fees
- · Preview, Order Details & Analytics
- · Text, image & per-side fees
- · Up to 30 Personalized Products
Unlimited
- · Assign Products or Collections → Charge
- · Everything in Starter
- · Full Personalization Toolkit
- · Full Personalization Toolkit → Text, ima
- · No per-order or usage fees
- · Unlimited Personalized Products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCustomthings is a product personalizer and customizer for custom, personalized, and engraved products. Shoppers design on the product page with a live preview: add text, a photo, a monogram, a ready-made template, or an AI style filter, on phone or desktop. Orders arrive paid, with design files ready for production. Built by xTool for makers who produce with laser engravers, printers, and heat presses.
Souvely adds product personalization without custom theme code. Create text and image options, assign products or collections, and define personalization areas with live previews. Starter and Unlimited let you charge personalization fees at checkout. Orders include design details and previews for fulfillment. Simple flat monthly pricing—no per-order fees, usage-based charges, or revenue share.
- Diverse Customization Options: Set custom shapes, surfaces, and design elements.
- Seamless Production: Export design files and integrate with xTool for efficient
- Supports both mobile and PC devices
- Text and image personalization on product pages
- Front and back sides with optional engraving area placement
- Automatic personalization fees added at checkout
- Order details and design previews for fulfillment
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Customthings |  Souvely |
|---|---|---|
| Detected stores | 77 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Arts & Entertainment | Not published |
| Top store countries | United States, Australia, Germany | Not published |
Reviews
| Measure | Customthings | Souvely |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Customthings | Souvely |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $19/month | $9.99/month(ahead) |
| Longest free trial | 30 days | 30 days |
| Plans listed | 3 | 3 |
Listing
| Measure | Customthings | Souvely |
|---|---|---|
| Shopify category rank | #30(ahead) | #122 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jan 30, 2026 | Aug 24, 2026 |
| Languages | 1 | 1 |
| Developer | Customthings | Souvely |
FAQ
Customthings and Souvely: common questions
- Is Customthings or Souvely cheaper?
- Both list a free plan. Paid plans start at $19/month for Customthings and $9.99/month for Souvely. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Customthings or Souvely?
- On the Shopify App Store: Customthings 5.0 from 1 reviews and Souvely 5.0 from 1 reviews.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Customthings, Oct 13, 2026 for Souvely; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Customthings, Oct 13, 2026 for Souvely. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.