Customer Story vs HubSpot
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Customer Story, Nov 9, 2026 for HubSpot.
The short answer
- On the Shopify App Store: Customer Story 5.0 from 1 reviews and HubSpot 1.0 from 12 reviews.
- Only HubSpot lists a free plan. Paid plans start at $9/month for Customer Story and $10/month for HubSpot.
- HubSpot lists 8 features Customer Story’s listing doesn’t mention, including Abandoned cart, AI insights, Custom dashboards.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · All customer stages & timeline
- · Dashboard & insights
- · Email support
- · Up to 1,000 customers
Growth
- · All customer stages & timeline
- · Auto + custom manual segmentation
- · Dashboard & insights
- · Email support
- · Up to 10,000 customers
Scale
- · All customer stages & timeline
- · Auto + custom manual segmentation
- · Dashboard & insights
- · Priority email support
- · Unlimited customers
Free
Starter
Professional
Enterprise
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCustomer Story automatically syncs your Shopify customers and orders into six stages Prospect, New, Active, VIP, At Risk, and Churned no spreadsheets or manual tags required. Each customer gets a clear timeline showing first order, repeat purchases, total spend, and activity history, plus notes you can add. Auto segmentation works on every plan; Growth and Scale unlock custom manual thresholds.
Connect your Shopify store with the HubSpot Smart CRM, marketing automation, and customer engagement tools to streamline your business. Automatically sync your Shopify customers, products, and orders into HubSpot to gain valuable insights, build targeted campaigns, and keep all your customer data in one place.
- Automatic customer stages (New, Active, VIP, At Risk)
- Visual customer timeline with order history
- Dashboard highlighting customers who need attention
- Sync and Segment
- Personalize and Automate
- Collect data and report
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Customer Story |  HubSpot |
|---|---|---|
| Detected stores | Not published | 7,588 |
| Net store change, 28 days | 0 | +36 |
| Stores added, 28 days | Not enough data | 36 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Customer Story | HubSpot |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 1.0 ★ |
| App Store reviews | 1 | 12(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Customer Story | HubSpot |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9/month(ahead) | $10/month |
| Longest free trial | 30 days | Not listed |
| Plans listed | 3 | 4 |
Listing
| Measure | Customer Story | HubSpot |
|---|---|---|
| Shopify category rank | #916 | #67(ahead) |
| Shopify App Charts | Not on this week’s charts | #92 on the Shoplist 100 |
| Built for Shopify | No | No |
| Launched | Apr 3, 2026 | Oct 10, 2023 |
| Languages | 1 | 1 |
| Developer | Dadword IT | Hubspot (Data Sync) |
FAQ
Customer Story and HubSpot: common questions
- Is Customer Story or HubSpot cheaper?
- Only HubSpot lists a free plan. Paid plans start at $9/month for Customer Story and $10/month for HubSpot. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Customer Story or HubSpot?
- On the Shopify App Store: Customer Story 5.0 from 1 reviews and HubSpot 1.0 from 12 reviews.
- What features does each app list that the other doesn’t?
- Customer Story lists 2 the others don’t mention, such as Event tracking, Real-time tracking. HubSpot lists 8 the others don’t mention, such as Abandoned cart, AI insights, Custom dashboards, Custom reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Customer Story, Nov 9, 2026 for HubSpot; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Customer Story, Nov 9, 2026 for HubSpot. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.