Custom Promos vs Endless Discount Options
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $24/month for Custom Promos and $19/month for Endless Discount Options.
- Endless Discount Options lists 15 features Custom Promos’s listing doesn’t mention, including Bulk discounts, Cart discounts, Checkout discounts.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard
- · All promotion types included
- · Exclude specific collections
- · Layered collection sales
- · Multi-collection and storewide sales
- · Offer volume bonus unlocks
- · Run up to 5 promotions at once
Professional
- · Advanced rules with flexible logic
- · Bundle & shipping discounts
- · Configure discounts for specific markets
- · Enhanced Buy X Get Y with conditions
- · Unlimited access to all features
- · Unlimited orders and discount creation
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCustom Promos allows merchants to easily run layered, conditional promotions. Put a collection on sale, then reward bigger carts with an extra discount on top. Create tiered volume breaks, spend thresholds, BOGO, flat-dollar deals, multi-collection sales, and storewide sales with exclusions. Every promotion applies automatically at checkout—no codes to enter.
Endless Discount Options lets you create BOGO, volume, bundle, Buy X for $Y, Buy X Get Y, and shipping discounts that apply automatically at cart and checkout. Set precise conditions using product type, vendor, price, item properties, customer tags, order count, or email. Build both automatic discounts and discount codes with rules that match your exact business logic.
- Layer a collection sale with a volume bonus as one combined discount
- Tiered volume breaks: buy more save more, with your own thresholds
- BOGO and buy-X-get-Y flat pricing on the collections you pick
- Multi-collection sales with a different discount rate per collection
- Create unlimited Volume, BOGO, Buy X for $Y, Subscription Discounts, and more.
- Automatically apply discounts at cart/checkout.
- Create recurring and subscription discounts with custom rules and conditions
- Set customer eligibility for discounts based on tags, order count, email & more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Custom Promos |  Endless Discount Options |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Custom Promos | Endless Discount Options |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 6 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Custom Promos | Endless Discount Options |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $24/month | $19/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 1 | 1 |
Listing
| Measure | Custom Promos | Endless Discount Options |
|---|---|---|
| Shopify category rank | #997 | #346(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 9, 2026 | Feb 13, 2025 |
| Languages | 1 | 1 |
| Developer | Release Point Ventures | Nextcommerce Stack |
FAQ
Custom Promos and Endless Discount Options: common questions
- Is Custom Promos or Endless Discount Options cheaper?
- Paid plans start at $24/month for Custom Promos and $19/month for Endless Discount Options. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Custom Promos lists 4 the others don’t mention, such as Automations, Discount stacking, Quantity breaks, Targeting. Endless Discount Options lists 15 the others don’t mention, such as Bulk discounts, Cart discounts, Checkout discounts, Discount codes. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.