Custom Promos vs Discount Plus ‑ Custom Rules
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Custom Promos, Oct 30, 2026 for Discount Plus.
The short answer
- Only Discount Plus lists a free plan. Paid plans start at $24/month for Custom Promos and $19.99/month for Discount Plus.
- Discount Plus lists 16 features Custom Promos’s listing doesn’t mention, including Analytics, Bulk discounts, Checkout discounts.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard
- · All promotion types included
- · Exclude specific collections
- · Layered collection sales
- · Multi-collection and storewide sales
- · Offer volume bonus unlocks
- · Run up to 5 promotions at once
Staging & Testing
- · Free For Staging & Development Stores
Standard
- · BOGO Discounts
- · Bulk Discounts
- · Bundle Discounts
- · Custom Discount Rules
- · Free Gift Discounts
- · Order Discounts
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCustom Promos allows merchants to easily run layered, conditional promotions. Put a collection on sale, then reward bigger carts with an extra discount on top. Create tiered volume breaks, spend thresholds, BOGO, flat-dollar deals, multi-collection sales, and storewide sales with exclusions. Every promotion applies automatically at checkout—no codes to enter.
Create custom discount rules with advanced conditions, restrictions, and usage limits. Control discount eligibility using customer tags, product tags, collections, order minimums, quantity caps, and product exclusions. Set per-customer or global discount usage limits to prevent overuse. Build volume discounts, tiered pricing, BOGO, bundles, wholesale offers, free shipping, and promo codes.
- Layer a collection sale with a volume bonus as one combined discount
- Tiered volume breaks: buy more save more, with your own thresholds
- BOGO and buy-X-get-Y flat pricing on the collections you pick
- Multi-collection sales with a different discount rate per collection
- Boost sales with BOGO deals, Buy X Get Y offers & multi-product promos
- Drive revenue with custom order discounts, volume pricing & wholesale deals
- Increase orders with bundle offers, quantity breaks & discount promos
- Attract shoppers with free shipping discounts & exclusive promo codes
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Custom Promos |  Discount Plus |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Custom Promos | Discount Plus |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 22 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Custom Promos | Discount Plus |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $24/month | $19.99/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 1 | 2 |
Listing
| Measure | Custom Promos | Discount Plus |
|---|---|---|
| Shopify category rank | #997 | #97(ahead) |
| Shopify App Charts | Not on this week’s charts | #19 on Pricing moves in Discounts |
| Built for Shopify | No | Yes |
| Launched | Jul 9, 2026 | Feb 25, 2025 |
| Languages | 1 | 1 |
| Developer | Release Point Ventures | Plus Apps |
FAQ
Custom Promos and Discount Plus: common questions
- Is Custom Promos or Discount Plus cheaper?
- Only Discount Plus lists a free plan. Paid plans start at $24/month for Custom Promos and $19.99/month for Discount Plus. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Custom Promos lists 2 the others don’t mention, such as Automations, Targeting. Discount Plus lists 16 the others don’t mention, such as Analytics, Bulk discounts, Checkout discounts, Cross-sell discounts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Custom Promos, Oct 30, 2026 for Discount Plus; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Custom Promos, Oct 30, 2026 for Discount Plus. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.