Custom Pricing: Wholesale B2B vs WholesalePro: B2B Discounts
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Custom Pricing, Oct 13, 2026 for WholesalePro.
The short answer
- Paid plans start at $29/month for Custom Pricing and $19/month for WholesalePro.
- Custom Pricing lists 16 features WholesalePro’s listing doesn’t mention, including Bulk editing, Campaigns, Custom pricing.
Head to head
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Essential
- · Charge tax controls (yes/no)
- · Customized quantity breaks display grid
- · Manually tag customers
- · Pricing for 1 customer group
- · Storewide or product/variant discounting
- · Unlimited quantity breaks
Standard
- · All Essential plan features PLUS:
- · Auto-email (auto-tag notification)
- · Auto-tag by country or purchase history
- · Pricing for up to 10 customer groups
Complete
- · Advanced detailed pricing rules
- · All Standard plan features PLUS:
- · Bulk CSV price import/export
- · Expert setup
- · Premier support
- · Pricing for unlimited customer groups
Starter
- · Multi-condition AND/OR rules
- · Native checkout discounts, no codes
- · Up to 3 active discount rules
Growth
- · Multi-condition AND/OR rules
- · Stackable & shipping discounts
- · Up to 15 active discount rules
Unlimited
- · Multi-condition AND/OR rules
- · Priority email support
- · Unlimited discount rules
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureStop managing multiple stores for different customers. Bold Custom Pricing lets you run retail, wholesale, and VIP membership programs from one Shopify storefront. Whether you need "Members Only" discounts or complex B2B structures, our app unlocks wholesale, membership-based, and retail pricing.
WholesalePro rewards wholesale and B2B buyers automatically. Build rules that combine order subtotal, product quantity, and customer tags with AND/OR logic, then apply a percentage or fixed-amount discount natively at checkout via Shopify Functions. No discount codes, and nothing is added to your theme.
- Custom Pricing Levels - Offer multiple wholesale pricing and tiered pricing.
- Multiple levels of wholesale B2B pricing with bulk discounts and tiered pricing.
- Automatically change customer prices based on spend, frequency, or manually.
- Apply $ or % pricing across entire site, collection, or upload CSV to manage.
- Multi-condition rules by order subtotal, product quantity, and customer tag
- AND/OR logic with percentage or fixed-amount discounts
- Applies automatically at checkout via Shopify Functions, no theme changes
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Custom Pricing |  WholesalePro |
|---|---|---|
| Detected stores | 1,060 | Not published |
| Net store change, 28 days | −46 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | 16% | Not enough data |
| Top store categories | Home & Garden, Health & Beauty, Apparel & Accessories | Not published |
| Top store countries | United States, Canada, United Kingdom | Not published |
Reviews
| Measure | Custom Pricing | WholesalePro |
|---|---|---|
| App Store rating | 4.4 ★ | Not published |
| App Store reviews | 537 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Custom Pricing | WholesalePro |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month | $19/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 3 |
Listing
| Measure | Custom Pricing | WholesalePro |
|---|---|---|
| Shopify category rank | Not enough data | #1049 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 19, 2013 | Jun 1, 2026 |
| Languages | 1 | 1 |
| Developer | Bold | CanaryWeb |
FAQ
Custom Pricing and WholesalePro: common questions
- Is Custom Pricing or WholesalePro cheaper?
- Paid plans start at $29/month for Custom Pricing and $19/month for WholesalePro. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Custom Pricing lists 16 the others don’t mention, such as Bulk editing, Campaigns, Custom pricing, Customer groups. WholesalePro lists 4 the others don’t mention, such as Automations, Cart discounts, Checkout discounts, Percentage discounts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Custom Pricing, Oct 13, 2026 for WholesalePro; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Custom Pricing, Oct 13, 2026 for WholesalePro. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.