Custom Pricing: Wholesale B2B vs Wholesale Tiers
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 13, 2026 for Custom Pricing, Nov 12, 2026 for Wholesale Tiers.
The short answer
- Custom Pricing lists 16 features Wholesale Tiers’s listing doesn’t mention, including Bulk discounts, Bulk editing, Campaigns.
Head to head
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Essential
- · Charge tax controls (yes/no)
- · Customized quantity breaks display grid
- · Manually tag customers
- · Pricing for 1 customer group
- · Storewide or product/variant discounting
- · Unlimited quantity breaks
Standard
- · All Essential plan features PLUS:
- · Auto-email (auto-tag notification)
- · Auto-tag by country or purchase history
- · Pricing for up to 10 customer groups
Complete
- · Advanced detailed pricing rules
- · All Standard plan features PLUS:
- · Bulk CSV price import/export
- · Expert setup
- · Premier support
- · Pricing for unlimited customer groups
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureStop managing multiple stores for different customers. Bold Custom Pricing lets you run retail, wholesale, and VIP membership programs from one Shopify storefront. Whether you need "Members Only" discounts or complex B2B structures, our app unlocks wholesale, membership-based, and retail pricing.
Wholesale Pricing lets you create three independent B2B pricing tiers — VIP, Wholesale, and B2B — each with custom per-variant prices and minimum order quantities. Discounts are applied automatically at checkout using native Shopify Functions, so no discount codes or workarounds are needed. Configure eligible customers by assigning tags to each tier.
- Custom Pricing Levels - Offer multiple wholesale pricing and tiered pricing.
- Multiple levels of wholesale B2B pricing with bulk discounts and tiered pricing.
- Automatically change customer prices based on spend, frequency, or manually.
- Apply $ or % pricing across entire site, collection, or upload CSV to manage.
- 3 independent pricing tiers — VIP, Wholesale & B2B with per-variant prices
- Automatic checkout discounts via Shopify Functions — no codes required
- Tag-based customer eligibility with minimum order quantity rules per variant
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Custom Pricing | |
|---|---|---|
| Detected stores | 1,133 | Not published |
| Net store change, 28 days | −44 | 0 |
| Stores added, 28 days | 2 | Not enough data |
| Big-brand share | 15% | Not enough data |
| Top store categories | Home & Garden, Health & Beauty, Apparel & Accessories | Not published |
| Top store countries | United States, Canada, United Kingdom | Not published |
Reviews
| Measure | Custom Pricing | |
|---|---|---|
| App Store rating | 4.4 ★ | Not published |
| App Store reviews | 537 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Custom Pricing | |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | Not published |
Listing
| Measure | Custom Pricing | |
|---|---|---|
| Shopify category rank | Not enough data | Not enough data |
| Shopify App Charts | #5 in Wholesale | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 19, 2013 | Nov 12, 2026 |
| Languages | 1 | 1 |
| Developer | Bold | Comeasy |
FAQ
Custom Pricing and Wholesale Tiers: common questions
- What features does each app list that the other doesn’t?
- Custom Pricing lists 16 the others don’t mention, such as Bulk discounts, Bulk editing, Campaigns, Customer groups. Wholesale Tiers lists 1 the others don’t mention, such as Multi-currency. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026 for Custom Pricing, Nov 12, 2026 for Wholesale Tiers; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 13, 2026 for Custom Pricing, Nov 12, 2026 for Wholesale Tiers. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.