Custom Pricing: Wholesale B2B vs Wholesale Native: B2B Pricing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 13, 2026 for Custom Pricing, Oct 14, 2026 for Wholesale Native.
The short answer
- Only Wholesale Native lists a free plan. Paid plans start at $29/month for Custom Pricing and $14.99/month for Wholesale Native.
- Custom Pricing lists 18 features Wholesale Native’s listing doesn’t mention, including Bulk discounts, Bulk editing, Campaigns.
Head to head
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Essential
- · Charge tax controls (yes/no)
- · Customized quantity breaks display grid
- · Manually tag customers
- · Pricing for 1 customer group
- · Storewide or product/variant discounting
- · Unlimited quantity breaks
Standard
- · All Essential plan features PLUS:
- · Auto-email (auto-tag notification)
- · Auto-tag by country or purchase history
- · Pricing for up to 10 customer groups
Complete
- · Advanced detailed pricing rules
- · All Standard plan features PLUS:
- · Bulk CSV price import/export
- · Expert setup
- · Premier support
- · Pricing for unlimited customer groups
Free
- · One price list, up to 25 products
- · Stacks with discount codes
- · Trade price applied in checkout
Wholesale Native
- · Daily customer tag sync
- · Quantity tiers (cheaper by the case)
- · Trade price on the product page
- · Up to 10 price lists
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureStop managing multiple stores for different customers. Bold Custom Pricing lets you run retail, wholesale, and VIP membership programs from one Shopify storefront. Whether you need "Members Only" discounts or complex B2B structures, our app unlocks wholesale, membership-based, and retail pricing.
Tag a customer wholesale, trade or stockist and attach a price list: a percentage off all products or the ones you choose, with quantity breaks. A Shopify Function applies it in checkout, so discount codes and automatic discounts keep working and a theme update can never undo it. No theme code, no second cart, no company accounts or B2B checkout to set up. Free plan: one list for up to 25 products.
- Custom Pricing Levels - Offer multiple wholesale pricing and tiered pricing.
- Multiple levels of wholesale B2B pricing with bulk discounts and tiered pricing.
- Automatically change customer prices based on spend, frequency, or manually.
- Apply $ or % pricing across entire site, collection, or upload CSV to manage.
- Applied inside Shopify's discount system, not your theme
- Works alongside automatic discounts and discount codes
- Tag a customer, attach a list; quantity tiers included
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Custom Pricing |  Wholesale Native |
|---|---|---|
| Detected stores | 1,131 | Not published |
| Net store change, 28 days | −44 | 0 |
| Stores added, 28 days | 2 | Not enough data |
| Big-brand share | 15% | Not enough data |
| Top store categories | Home & Garden, Health & Beauty, Apparel & Accessories | Not published |
| Top store countries | United States, United Kingdom, Canada | Not published |
Reviews
| Measure | Custom Pricing | Wholesale Native |
|---|---|---|
| App Store rating | 4.4 ★ | Not published |
| App Store reviews | 537 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Custom Pricing | Wholesale Native |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $29/month | $14.99/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 2 |
Listing
| Measure | Custom Pricing | Wholesale Native |
|---|---|---|
| Shopify category rank | Not enough data | #211 |
| Shopify App Charts | #5 in Wholesale | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 19, 2013 | Sep 28, 2026 |
| Languages | 1 | 1 |
| Developer | Bold | ALGD |
FAQ
Custom Pricing and Wholesale Native: common questions
- Is Custom Pricing or Wholesale Native cheaper?
- Only Wholesale Native lists a free plan. Paid plans start at $29/month for Custom Pricing and $14.99/month for Wholesale Native. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Custom Pricing lists 18 the others don’t mention, such as Bulk discounts, Bulk editing, Campaigns, Custom pricing. Wholesale Native lists 2 the others don’t mention, such as Custom display, Custom rules. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026 for Custom Pricing, Oct 14, 2026 for Wholesale Native; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 13, 2026 for Custom Pricing, Oct 14, 2026 for Wholesale Native. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.