Custom Pricing: Wholesale B2B vs Variant Pricing & Qty Breaks
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Custom Pricing, Oct 24, 2026 for Variant Pricing & Qty Breaks.
The short answer
- Only Variant Pricing & Qty Breaks lists a free plan. Paid plans start at $29/month for Custom Pricing and $9/month for Variant Pricing & Qty Breaks.
- Custom Pricing lists 12 features Variant Pricing & Qty Breaks’s listing doesn’t mention, including Bulk editing, Campaigns, Custom pricing.
Head to head
Wholesale Pricing, Member & VIP w/ Quantity Breaks! NEW
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Essential
- · Charge tax controls (yes/no)
- · Customized quantity breaks display grid
- · Manually tag customers
- · Pricing for 1 customer group
- · Storewide or product/variant discounting
- · Unlimited quantity breaks
Standard
- · All Essential plan features PLUS:
- · Auto-email (auto-tag notification)
- · Auto-tag by country or purchase history
- · Pricing for up to 10 customer groups
Complete
- · Advanced detailed pricing rules
- · All Standard plan features PLUS:
- · Bulk CSV price import/export
- · Expert setup
- · Premier support
- · Pricing for unlimited customer groups
Free
- · Buy multiple variants at once
- · Create up to 10 Pricing Rules
- · Layout customization
Premium
- · Buy multiple variants at once
- · Customer Tag-Based Pricing Rules
- · Hide/Show qty breaks based on customer
- · Import/Export rules
- · Layout customization
- · Percentage/Fixed Price discount
Ultimate
- · All Premium Plan features
- · Priority user support
- · Unlimited Additional Fee
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureStop managing multiple stores for different customers. Bold Custom Pricing lets you run retail, wholesale, and VIP membership programs from one Shopify storefront. Whether you need "Members Only" discounts or complex B2B structures, our app unlocks wholesale, membership-based, and retail pricing.
Variant Pricing & Qty Breaks helps Shopify merchants create flexible pricing rules with quantity breaks and variant-based discounts. Add optional fees, such as gift wrapping or custom services, directly on product pages. With easy rule management, import/export options, and customizable pricing tables, it simplifies bulk pricing management.
- Custom Pricing Levels - Offer multiple wholesale pricing and tiered pricing.
- Multiple levels of wholesale B2B pricing with bulk discounts and tiered pricing.
- Automatically change customer prices based on spend, frequency, or manually.
- Apply $ or % pricing across entire site, collection, or upload CSV to manage.
- Create quantity-based pricing rules for specific products or variants.
- Add optional fees like gift wrapping, special packaging, or custom services etc.
- Customers buy multiple variants at once—10 Small + 5 Large + 2 XL in one click.
- Customise pricing table layout, colours, and fonts to match your store branding.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Custom Pricing |  Variant Pricing & Qty Breaks |
|---|---|---|
| Detected stores | 1,110 | Not published |
| Net store change, 28 days | −46 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | 16% | Not enough data |
| Top store categories | Home & Garden, Health & Beauty, Apparel & Accessories | Not published |
| Top store countries | United States, Canada, United Kingdom | Not published |
Reviews
| Measure | Custom Pricing | Variant Pricing & Qty Breaks |
|---|---|---|
| App Store rating | 4.4 ★ | Not published |
| App Store reviews | 537 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Custom Pricing | Variant Pricing & Qty Breaks |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $29/month | $9/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 3 | 3 |
Listing
| Measure | Custom Pricing | Variant Pricing & Qty Breaks |
|---|---|---|
| Shopify category rank | Not enough data | #441 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 19, 2013 | Apr 15, 2026 |
| Languages | 1 | 1 |
| Developer | Bold | Rootways Inc |
FAQ
Custom Pricing and Variant Pricing & Qty Breaks: common questions
- Is Custom Pricing or Variant Pricing & Qty Breaks cheaper?
- Only Variant Pricing & Qty Breaks lists a free plan. Paid plans start at $29/month for Custom Pricing and $9/month for Variant Pricing & Qty Breaks. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Custom Pricing lists 12 the others don’t mention, such as Bulk editing, Campaigns, Custom pricing, Customer groups. Variant Pricing & Qty Breaks lists 6 the others don’t mention, such as Bulk pricing, Conditional pricing, Discount options, Tiered pricing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Custom Pricing, Oct 24, 2026 for Variant Pricing & Qty Breaks; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Custom Pricing, Oct 24, 2026 for Variant Pricing & Qty Breaks. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.