Custom Pricing: Wholesale B2B vs Pallet ‑ B2B Wholesale Pricing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Custom Pricing, Oct 14, 2026 for Pallet.
The short answer
- Paid plans start at $29/month for Custom Pricing and $19/month for Pallet.
- Custom Pricing lists 18 features Pallet’s listing doesn’t mention, including Bulk discounts, Bulk editing, Campaigns.
Head to head
Wholesale Pricing, Member & VIP w/ Quantity Breaks! NEW
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Essential
- · Charge tax controls (yes/no)
- · Customized quantity breaks display grid
- · Manually tag customers
- · Pricing for 1 customer group
- · Storewide or product/variant discounting
- · Unlimited quantity breaks
Standard
- · All Essential plan features PLUS:
- · Auto-email (auto-tag notification)
- · Auto-tag by country or purchase history
- · Pricing for up to 10 customer groups
Complete
- · Advanced detailed pricing rules
- · All Standard plan features PLUS:
- · Bulk CSV price import/export
- · Expert setup
- · Premier support
- · Pricing for unlimited customer groups
Basic
- · Customer tag targeting
- · Storefront price display
- · Up to 3 pricing rules
Pro
- · Everything in Basic
- · Unlimited storefront rules
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureStop managing multiple stores for different customers. Bold Custom Pricing lets you run retail, wholesale, and VIP membership programs from one Shopify storefront. Whether you need "Members Only" discounts or complex B2B structures, our app unlocks wholesale, membership-based, and retail pricing.
Pallet is a super simple solution to manage your wholesale and B2B pricing groups. You can easily create unlimited pricing groups that are assigned to a customer tag. Each group will automatically see prices reflect the group they are assigned to.
- Custom Pricing Levels - Offer multiple wholesale pricing and tiered pricing.
- Multiple levels of wholesale B2B pricing with bulk discounts and tiered pricing.
- Automatically change customer prices based on spend, frequency, or manually.
- Apply $ or % pricing across entire site, collection, or upload CSV to manage.
- Set unlimited pricing rules using customer tags
- Target rules based on customer tags
- Use price rules to adjust storefront pricing with automatic discounts
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Custom Pricing |  Pallet |
|---|---|---|
| Detected stores | 1,113 | Not published |
| Net store change, 28 days | −41 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | 15% | Not enough data |
| Top store categories | Home & Garden, Health & Beauty, Apparel & Accessories | Not published |
| Top store countries | United States, Canada, United Kingdom | Not published |
Reviews
| Measure | Custom Pricing | Pallet |
|---|---|---|
| App Store rating | 4.4 ★ | Not published |
| App Store reviews | 537 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Custom Pricing | Pallet |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month | $19/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 2 |
Listing
| Measure | Custom Pricing | Pallet |
|---|---|---|
| Shopify category rank | Not enough data | #211 |
| Shopify App Charts | #5 in Wholesale | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 19, 2013 | May 21, 2026 |
| Languages | 1 | 1 |
| Developer | Bold | Brickspace Lab |
FAQ
Custom Pricing and Pallet: common questions
- Is Custom Pricing or Pallet cheaper?
- Paid plans start at $29/month for Custom Pricing and $19/month for Pallet. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Custom Pricing lists 18 the others don’t mention, such as Bulk discounts, Bulk editing, Campaigns, Custom pricing. Pallet lists 1 the others don’t mention, such as Custom rules. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Custom Pricing, Oct 14, 2026 for Pallet; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Custom Pricing, Oct 14, 2026 for Pallet. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.