Custom Label & Badges vs TBA Promo Display
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 18, 2026 for Custom Label & Badges, Oct 14, 2026 for TBA Promo Display.
The short answer
- Only Custom Label & Badges lists a free plan. Paid plans start at $20/month for Custom Label & Badges and $19.99/month for TBA Promo Display.
- TBA Promo Display lists 15 features Custom Label & Badges’s listing doesn’t mention, including Backgrounds, Borders, Collection pages.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 Campaign
- · Retail Sticker + Flat Rectangle Style
Standard
- · All 14 Badge Styles
- · Priority Ordering For Multiple Campaigns
- · Savings Amount Templates
- · Second Badge With Inline Price
- · Unlimited Campaigns
Standard Plan
- · Active Promotions: Up to 5
- · Banner Designer
- · Homepage Slider
- · Product Badges
Premium Plan
- · Active Promotions: Unlimited
- · Advanced Badge Animations
- · Banner Templates: Save up to 5
- · Custom CSS Styling
- · Everything in Standard, plus:
- · Priority Email Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCustom Product Banners helps merchants highlight discounts across their storefront without editing their theme. It automatically shows sale badges and retail-style value tickets on product cards by reading each product's compare-at value.
Sync your promotional displays to your Shopify discount codes. Banners, badges, and strikethrough pricing turn on and off automatically—no more early morning launches or forgotten sales running for weeks. No promo code? No problem. Trigger displays from compare-at prices, product tags, or collections instead. Schedule everything in advance. Your promotions run themselves.
- Sale badges and retail tickets on every product card, no code required
- Schedule campaigns — banners start and end automatically at set dates and times
- Nine badge shapes: sticker, pill, ribbon, corner ribbon, starburst, and more
- Target all products, specific collections, or specific products in each campaign
- Promo Price Banners — Show "You Could Pay" pricing with one-click code copy
- Product Badges — Sale ribbons, corner labels & animated badges on any product
- Auto On/Off — Displays sync to your Shopify discount code start & end dates
- Campaign Scheduling — Set it and forget it. Promotions run themselves
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Custom Label & Badges |  TBA Promo Display |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Custom Label & Badges | TBA Promo Display |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Custom Label & Badges | TBA Promo Display |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $20/month | $19.99/month(ahead) |
| Longest free trial | Not listed | 7 days |
| Plans listed | 2 | 2 |
Listing
| Measure | Custom Label & Badges | TBA Promo Display |
|---|---|---|
| Shopify category rank | #119(ahead) | #389 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 10, 2026 | Feb 10, 2026 |
| Languages | 1 | 1 |
| Developer | Star Apps | The Brand Arsenal |
FAQ
Custom Label & Badges and TBA Promo Display: common questions
- Is Custom Label & Badges or TBA Promo Display cheaper?
- Only Custom Label & Badges lists a free plan. Paid plans start at $20/month for Custom Label & Badges and $19.99/month for TBA Promo Display. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- TBA Promo Display lists 15 the others don’t mention, such as Backgrounds, Borders, Collection pages, Device-specific. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 18, 2026 for Custom Label & Badges, Oct 14, 2026 for TBA Promo Display; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 18, 2026 for Custom Label & Badges, Oct 14, 2026 for TBA Promo Display. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.