Custom Label & Badges vs Selo Claro: Badges & Promo Bar
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 18, 2026 for Custom Label & Badges, Nov 7, 2026 for Selo Claro.
The short answer
- Only Custom Label & Badges lists a free plan. Paid plans start at $20/month for Custom Label & Badges and $4.99/month for Selo Claro.
- Custom Label & Badges lists 7 features Selo Claro’s listing doesn’t mention, including Animations, Auto-position, Custom pages.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 Campaign
- · Retail Sticker + Flat Rectangle Style
Standard
- · All 14 Badge Styles
- · Priority Ordering For Multiple Campaigns
- · Savings Amount Templates
- · Second Badge With Inline Price
- · Unlimited Campaigns
Monthly
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCustom Product Banners helps merchants highlight discounts across their storefront without editing their theme. It automatically shows sale badges and retail-style value tickets on product cards by reading each product's compare-at value.
Selo Claro helps shoppers notice your offers. Put badges such as '10% OFF', 'New' or 'Best seller' over product photos, on product pages and in product lists, for all products, for chosen collections or for single products. Show today's promotion in a bar at the top of the store, scheduled by day of the week, with an optional countdown, and add up to two short messages on the product page.
- Sale badges and retail tickets on every product card, no code required
- Schedule campaigns — banners start and end automatically at set dates and times
- Nine badge shapes: sticker, pill, ribbon, corner ribbon, starburst, and more
- Target all products, specific collections, or specific products in each campaign
- Badges over product photos on product pages and in product lists
- Badges for all products, specific collections or single products
- Promotions bar at the top of the store, scheduled by day of the week
- Countdown in the promotions bar until your promotion ends
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Custom Label & Badges | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Custom Label & Badges | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Custom Label & Badges | |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $20/month | $4.99/month(ahead) |
| Longest free trial | Not listed | 14 days |
| Plans listed | 2 | 1 |
Listing
| Measure | Custom Label & Badges | |
|---|---|---|
| Shopify category rank | #119 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 10, 2026 | Nov 7, 2026 |
| Languages | 1 | 1 |
| Developer | Star Apps | cloud2k.com |
FAQ
Custom Label & Badges and Selo Claro: common questions
- Is Custom Label & Badges or Selo Claro cheaper?
- Only Custom Label & Badges lists a free plan. Paid plans start at $20/month for Custom Label & Badges and $4.99/month for Selo Claro. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Custom Label & Badges lists 7 the others don’t mention, such as Animations, Auto-position, Custom pages, Homepage. Selo Claro lists 3 the others don’t mention, such as Announcement bar, Collection pages, Scheduling. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 18, 2026 for Custom Label & Badges, Nov 7, 2026 for Selo Claro; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 18, 2026 for Custom Label & Badges, Nov 7, 2026 for Selo Claro. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.