Custom Google Reviews vs EC ‑ Google Reviews
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 18, 2026 for Custom Google Reviews, Nov 7, 2026 for EC.
The short answer
- Only EC lists a free plan. Paid plans start at $4/month for Custom Google Reviews and $4.99/month for EC.
- EC lists 11 features Custom Google Reviews’s listing doesn’t mention, including Badges, Carousels, Email requests.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
Free
- · 24/7 Chat & Email Support
- · 7 Customizable Widget Layouts
- · Auto Review Sync
- · Create 1 Widget Instance
- · Display a Limited Number of Reviews
Platinum
- · 100 Email Review Requests/Mo
- · 24/7 Chat & Email Support
- · 30+ Premium Customizable Widget Layouts
- · AI Review Replies & Widget Summaries
- · Auto-Sync (24 Hrs) - Unlimited Reviews
- · Create Multiple Widgets
Pro
- · 1,000 Email Review Requests/Mo
- · Auto-Translate Reviews to Store Language
- · Bulk CSV Email Sending
- · Everything in Platinum Plan
- · Fully Automated AI Replies
- · Priority VIP Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDisplay authentic Google Business Profile reviews directly on your Shopify store. Customers can view real reviews from Google to support their purchasing decisions. The app offers four layouts including Grid, Carousel, Slider, and List. Merchants can customize colors, fonts, and styles to match their store theme. A rating filter allows displaying all reviews or only those with 4+ and 5-star ratings.
Show shoppers real Google reviews and grow your rating over time. Connect your Google Maps, Google Business Profile, or Merchant Center & sync to your store automatically. Choose the layout that fits your store design and put it on your homepage, product pages, or every page. After each order is fulfilled, EC emails the customer a link to review you on Google.
- Display Google Business reviews with 3 layouts: Grid, Carousel, or List
- Filter reviews by rating - show only 4+ or 5-star reviews
- Customize colors, styles and text to match your store's brand
- NEW: Automatically sends email requests to collect positive reviews.
- NEW: Email analytics, Review requests from CSV or Past Customers (2 months old)
- Sync and display reviews from your Google Business Profile on your store.
- Filter out unwanted reviews by author or keywords.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Custom Google Reviews |  EC |
|---|---|---|
| Detected stores | Not published | 6,753 |
| Net store change, 28 days | 0 | +52 |
| Stores added, 28 days | Not enough data | 173 |
| Big-brand share | Not enough data | 4% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Custom Google Reviews | EC |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 605 |
| New reviews, 28 days | Not enough data | 11 |
| Reviewers a year or more in | Not enough data | 26% |
Pricing
| Measure | Custom Google Reviews | EC |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $4/month(ahead) | $4.99/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 1 | 3 |
Listing
| Measure | Custom Google Reviews | EC |
|---|---|---|
| Shopify category rank | #273 | #2(ahead) |
| Shopify App Charts | Not on this week’s charts | #10 in Product reviews |
| Built for Shopify | No | Yes |
| Launched | Jan 20, 2026 | Jul 18, 2023 |
| Languages | 21 | 12 |
| Developer | Google Reviews Partner | Entangle Commerce |
FAQ
Custom Google Reviews and EC: common questions
- Is Custom Google Reviews or EC cheaper?
- Only EC lists a free plan. Paid plans start at $4/month for Custom Google Reviews and $4.99/month for EC. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Custom Google Reviews lists 1 the others don’t mention, such as Photo reviews. EC lists 11 the others don’t mention, such as Badges, Carousels, Email requests, Filtering. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 18, 2026 for Custom Google Reviews, Nov 7, 2026 for EC; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 18, 2026 for Custom Google Reviews, Nov 7, 2026 for EC. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.