ECF: Contact Form Builder vs FormFlow: Form Builder & Sync
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 11, 2026 for ECF, Nov 10, 2026 for FormFlow.
The short answer
- Paid plans start at $4.99/month for ECF and $9/month for FormFlow.
- FormFlow lists 25 features ECF’s listing doesn’t mention, including Analytics, Applications, Attribution.
Head to head
Form Builder + Customer Form + Conditional Form + File Upload
- United States
- Australia
- Switzerland
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · Custom CSS
- · Different type of Fields
- · Email soft limit 100/day.
- · File Upload upto 5 MB
- · Form Submission Limit 1000/mo
- · MailChimp/Klaviyo Google V2 Captch
Premium
- · All Included of Basic Plan
- · Custom Email Template of Receiver
- · Email soft limit 300/day.
- · Export Form Submission
- · Thank you email for User
- · Unlimited Form Submission
Advanced
- · All included of Premium Plan
- · Custom JS function before & after Submit
- · Email soft limit 500/day.
- · Integration with Google Sheet
- · Webhook Send Data to Third-party URL
Starter
- · 1 connected integration
- · 1,000 submissions per month
- · 15 published forms
- · Conditional show/hide logic
- · Custom branding & fonts
- · Discount rewards & consent capture
Growth
- · 10,000 submissions per month
- · 5 connected integrations
- · 50 published forms
- · Branch routing by form response
- · Everything in Starter
- · Route by customer data & spend
Pro
- · 100,000 submissions per month
- · Everything in Growth
- · Priority support
- · Unlimited connected integrations
- · Unlimited published forms
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureThis app help you to create your own custom form with drag & drop fields. You can easily add the fields, change their position on the form and mark it required if needed. Form settings are easy to use and you can setup email specific auto responder emails. You can send the form data to the multiple users as well as set BCC according to your requirements.
FormFlow is a drag-and-drop form builder for your store. You can create contact, lead capture, registration, and survey forms, then embed them on any page or show them in a popup. Submissions are saved in your admin, where you can review, manage, and export them to CSV.
- Short Code/Plain HTML based custom forms like Contact, Testimonial, Conditional.
- Drag & Drop Fields, File Upload, Conditional Fields & Emails. Auto Response
- Google reCAPTCHA Mailchimp, Klaviyo form integration with form.
- Drag-and-drop builder for contact, lead, registration, and survey forms
- Send each submission automatically to your CRM, email, and other tools
- Route submissions to different tools based on each form response
- Send branded confirmation and notification emails for each submission
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ECF | |
|---|---|---|
| Detected stores | 8 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Food, Beverages & Tobacco, Business & Industrial, Furniture | Not published |
| Top store countries | United States, Australia, Switzerland | Not published |
Reviews
| Measure | ECF | |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 43 | Not published |
| New reviews, 28 days | 1 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
ECF and FormFlow: common questions
- Is ECF or FormFlow cheaper?
- Paid plans start at $4.99/month for ECF and $9/month for FormFlow. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- FormFlow lists 25 the others don’t mention, such as Analytics, Applications, Attribution, Auto-sync. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026 for ECF, Nov 10, 2026 for FormFlow; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 11, 2026 for ECF, Nov 10, 2026 for FormFlow. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.