Custom Authors vs DropInBlog: Blog Engine
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Custom Authors, Nov 3, 2026 for DropInBlog.
The short answer
- On the Shopify App Store: Custom Authors 5.0 from 3 reviews and DropInBlog 4.4 from 287 reviews.
- Paid plans start at $7.99/month for Custom Authors and $99/month for DropInBlog.
- DropInBlog lists 48 features Custom Authors’s listing doesn’t mention, including Alt tags, ALT text, Analytics.
Head to head
Change author in your posts quickly and easily
The superior blog. Grow your SEO. Beautiful on every device.
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Unlimited
- · Unlimited Authors
- · Unlimited Blogs
- · Unlimited Changes
Solo
- · 1 Author
- · 1 User
- · AI-Assisted Blog Pilot
- · Embed Products into Posts
- · SEO Post Analyzer & Mention Boost
- · Unlimited Categories & Posts
Team
- · + Everything in Solo
- · 15 Authors
- · 5 Users
- · Collaborative Features
- · User Permissions
Business
- · + Everything in Team
- · 10 Users
- · Employee Audit Logs (1 Year)
- · Invoice & PO Support
- · Link Guard - External Links Monitor
- · Staging Environment
Business Plus
- · +Everything in Business
- · 25 Users
- · Employee Audit Logs (Unlimited + Export)
- · Named Account Manager
- · SSO
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureIf you have multiple contributors to your blog and are tired and frustrated with not being able to change the author of a post then this is the app for you! Custom Authors helps you manage your blog post authors and contributors, making sure that your articles are showing exactly who wrote them.
DropInBlog replaces the built-in Shopify blog with one made for SEO and AI search. It takes on your store's design automatically, so posts look like part of your site from day one. Every post gets schema markup, and as you write, the SEO Analyzer and Mention Boost show how to rank in Google and get mentioned by AI. Customize your URL structure, use multiple categories, and add author profiles without staff accounts.
- Quick setup with no theme editing required
- Supports multiple blogs and custom authors with full control
- Easily change the author of any post
- Does not slow down your store
- In less than 3 minutes, you’ll have a live blog with SEO & CRO optimized design.
- Blog Voice AI turns your posts into podcast-like experiences (text-to-speech).
- As-you-type SEO Analyzer gives instant feedback on search engine optimization.
- Embed products and create shoppable blog posts with add-to-cart buttons.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Custom Authors |  DropInBlog |
|---|---|---|
| Detected stores | Not published | 110 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | 2 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Food, Beverages & Tobacco, Apparel & Accessories, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Canada |
Reviews
| Measure | Custom Authors | DropInBlog |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.4 ★ |
| App Store reviews | 3 | 287(ahead) |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | Not enough data | 52% |
Pricing
| Measure | Custom Authors | DropInBlog |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $7.99/month(ahead) | $99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 1 | 4 |
Listing
| Measure | Custom Authors | DropInBlog |
|---|---|---|
| Shopify category rank | #110 | #23(ahead) |
| Shopify App Charts | Not on this week’s charts | #3 in Blogs |
| Built for Shopify | No | No |
| Launched | Sep 4, 2019 | Feb 19, 2020 |
| Languages | 1 | 1 |
| Developer | Unicorn Global | DropInBlog |
FAQ
Custom Authors and DropInBlog: common questions
- Is Custom Authors or DropInBlog cheaper?
- Paid plans start at $7.99/month for Custom Authors and $99/month for DropInBlog. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Custom Authors or DropInBlog?
- On the Shopify App Store: Custom Authors 5.0 from 3 reviews and DropInBlog 4.4 from 287 reviews.
- What features does each app list that the other doesn’t?
- DropInBlog lists 48 the others don’t mention, such as Alt tags, ALT text, Analytics, Article tags. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Custom Authors, Nov 3, 2026 for DropInBlog; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Custom Authors, Nov 3, 2026 for DropInBlog. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.