Cursive AI Email Marketing vs Recapture Abandoned Carts
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Cursive AI Email Marketing, Nov 9, 2026 for Recapture Abandoned Carts.
The short answer
- Only Recapture Abandoned Carts lists a free plan. Paid plans start at $29/month for Cursive AI Email Marketing and $39/month for Recapture Abandoned Carts.
- Recapture Abandoned Carts lists 27 features Cursive AI Email Marketing’s listing doesn’t mention, including Bulk editing, Consent collection, Cross-device carts.
Head to head
- United States
- United Kingdom
- Slovenia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 1,000 AI emails/month
- · 100 AI Chatbot messages/week
- · 3 active automated campaigns
- · Abandoned cart automation
- · All core automation flows
- · Core MJML AI design editor
Growth
- · 10,000 AI emails/month
- · 100 AI Image Generations/month
- · 100 asset library images
- · AI-powered A/B subject testing
- · CSV import — up to 1,000 contacts
- · Custom sender domain connection
Pro
- · 50,000 AI emails/month
- · 500 asset library images
- · AI-powered A/B subject testing
- · CSV import — up to 10,000 contacts
- · Priority 24/7 dedicated support
- · Unlimited AI image generation
Free Cart Recovery
- · * Paid plans add SMS & email marketing
- · 15-day free trial, no credit card
- · Abandoned cart recovery emails
- · Email popups, welcome & post-purchase
- · Recover your first $500 free
Abandoned Cart Pro
- · Abandoned cart + checkout recovery
- · Email marketing broadcasts (add-on)
- · Fee scales with recovered revenue
- · Popups, welcome & post-purchase emails
- · SMS abandoned cart reminders (add-on)
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCursive is an AI email agent for Shopify. Describe a flow in plain language — cart recovery, welcome, win-back — and Cursive builds, drafts, and sends it automatically, triggered directly off your store's events. No drag-and-drop builder, no logic gates. Just chat: AI-personalized copy in your brand voice, AI-generated layouts and images, and revenue tracking built into one dashboard.
Recapture stops cart abandonment with automated email and SMS reminders that recover carts and abandoned checkouts, then keeps customers buying with post-purchase, winback, and welcome emails, promo broadcasts, and list-building email popups. AI writes store-specific abandoned cart recovery campaigns in under 60 seconds, so most stores are live within 5 minutes with no agency and no workflow builder.
- Create and edit email campaigns with an AI email agent
- Automate abandoned cart, welcome, win-back, and post-purchase emails
- Personalize email copy and templates using store and product data
- Manage audiences, segments, discounts, timing, and campaign status
- We boost the average store's revenue by double digit percents
- All SMS + emails come pre-configured, with best practices baked in.
- Famous 5-minute setup and install. You'll be up and running quickly!
- Post purchase emails, winbacks and order notifications supported.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Cursive AI Email Marketing |  Recapture Abandoned Carts |
|---|---|---|
| Detected stores | Not published | 546 |
| Net store change, 28 days | 0 | −3 |
| Stores added, 28 days | Not enough data | 2 |
| Big-brand share | Not enough data | 11% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Slovenia |
Reviews
| Measure | Cursive AI Email Marketing | Recapture Abandoned Carts |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 45 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Cursive AI Email Marketing | Recapture Abandoned Carts |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $29/month(ahead) | $39/month |
| Longest free trial | 7 days | 15 days |
| Plans listed | 3 | 2 |
Listing
| Measure | Cursive AI Email Marketing | Recapture Abandoned Carts |
|---|---|---|
| Shopify category rank | #355 | #90 |
| Shopify App Charts | Not on this week’s charts | #6 in Abandoned cart |
| Built for Shopify | No | No |
| Launched | Jul 21, 2026 | Apr 24, 2018 |
| Languages | 1 | 1 |
| Developer | Cursive | Recapture |
FAQ
Cursive AI Email Marketing and Recapture Abandoned Carts: common questions
- Is Cursive AI Email Marketing or Recapture Abandoned Carts cheaper?
- Only Recapture Abandoned Carts lists a free plan. Paid plans start at $29/month for Cursive AI Email Marketing and $39/month for Recapture Abandoned Carts. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Cursive AI Email Marketing lists 1 the others don’t mention, such as AI generation. Recapture Abandoned Carts lists 27 the others don’t mention, such as Bulk editing, Consent collection, Cross-device carts, Cross-sell emails. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Cursive AI Email Marketing, Nov 9, 2026 for Recapture Abandoned Carts; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Cursive AI Email Marketing, Nov 9, 2026 for Recapture Abandoned Carts. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.