CurateList vs XB Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for CurateList, Nov 8, 2026 for XB Wishlist.
The short answer
- Both list a free plan. Paid plans start at $7/month for CurateList and $11.95/month for XB Wishlist.
- XB Wishlist lists 10 features CurateList’s listing doesn’t mention, including Custom icons, Custom layouts, Favorites.
Head to head
- United States
- India
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 10 lists / month
- · 5 customers / month
- · Basic analytics
- · Cart permalink
- · Customer reactions
- · Email sending
Starter
- · 100 lists / month
- · 50 customers / month
- · Custom email templates
- · Discount code attachment
- · No CurateList branding
- · Revenue analytics per list
Pro
- · Custom branding (logo + colors)
- · Custom email templates
- · Discount code attachment
- · List expiration
- · PDF export
- · Unlimited customers
Free
- · Basic analytics
- · Basic wishlist page
- · Export/Import wishlists (CSV)
- · Guest wishlist (no login required)
- · Multiwishlist
- · Save for Later in cart
Basic
- · Advanced analytics
- · Advanced styling
- · Back-in-stock email alerts
- · Everything in Free
- · Multi-language support
- · Price drop notifications
Pro
- · Advanced email marketing
- · Collaborator wishlist
- · Everything in Basic
- · Product recommendations
- · Shopify POS integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSome customers need guidance — they ask "what should I buy?" and you have no way to answer with a shoppable experience. CurateList lets you pick products, add personal notes, and send a branded shoppable page on your store's domain. Customers see your picks, give feedback, and add items to their cart with no account needed. You track every view, reaction, and purchase with full revenue attribution.
Many shoppers aren't ready to buy on their first visit. XB Wishlist gives them a place to keep that intent and a reason to come back. Shoppers save from product cards, product pages, and the cart, with no account needed. When a saved item drops in price, returns to stock, or runs low, the app emails them through System Mail, SMTP, Klaviyo, or Flow. Analytics show which saved products reach cart and checkout.
- Build curated product lists with personal notes for each item
- Branded shoppable pages hosted on your store's domain
- Customer reactions — "Love It" or "Not for Me" per product
- Revenue tracking and conversion analytics per list
- Simple setup and integration with your store.
- Customers can access their wishlist from their account.
- Tailor the wishlist button to your store’s design.
- Customers can save items and share their wishlists.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  CurateList |  XB Wishlist |
|---|---|---|
| Detected stores | Not published | 1,431 |
| Net store change, 28 days | 0 | +6 |
| Stores added, 28 days | Not enough data | 28 |
| Big-brand share | Not enough data | 10% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, India, United Kingdom |
Reviews
| Measure | CurateList | XB Wishlist |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 63 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | CurateList | XB Wishlist |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $7/month(ahead) | $11.95/month |
| Longest free trial | 14 days | 7 days |
| Plans listed | 3 | 3 |
Listing
| Measure | CurateList | XB Wishlist |
|---|---|---|
| Shopify category rank | #121 | #13(ahead) |
| Shopify App Charts | Not on this week’s charts | #9 in Wishlists |
| Built for Shopify | No | Yes |
| Launched | May 8, 2026 | Sep 4, 2024 |
| Languages | 1 | 1 |
| Developer | Palm beach themes | XB |
FAQ
CurateList and XB Wishlist: common questions
- Is CurateList or XB Wishlist cheaper?
- Both list a free plan. Paid plans start at $7/month for CurateList and $11.95/month for XB Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- CurateList lists 8 the others don’t mention, such as Bundles, Click-through rates, Conversion analytics, Conversion rates. XB Wishlist lists 10 the others don’t mention, such as Custom icons, Custom layouts, Favorites, Guest wishlist. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for CurateList, Nov 8, 2026 for XB Wishlist; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for CurateList, Nov 8, 2026 for XB Wishlist. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.