CurateList vs Wishlist Power
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for CurateList, Nov 8, 2026 for Wishlist Power.
The short answer
- Both list a free plan. Paid plans start at $7/month for CurateList and $15.99/month for Wishlist Power.
- CurateList lists 8 features Wishlist Power’s listing doesn’t mention, including Bundles, Click-through rates, Conversion analytics.
Head to head
- Australia
- France
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 10 lists / month
- · 5 customers / month
- · Basic analytics
- · Cart permalink
- · Customer reactions
- · Email sending
Starter
- · 100 lists / month
- · 50 customers / month
- · Custom email templates
- · Discount code attachment
- · No CurateList branding
- · Revenue analytics per list
Pro
- · Custom branding (logo + colors)
- · Custom email templates
- · Discount code attachment
- · List expiration
- · PDF export
- · Unlimited customers
Free
- · 100 wishlist items / month
- · Easy wishlist setup that fits your theme
- · Essential features to get started
Starter
- · 5000 wishlist items / month
- · Force customer login to use wishlist
- · Share wishlist
Advanced
- · 15000 wishlist items / month
- · Features in the Starter plan
- · Pixels integrations (Meta, TikTok, GA4)
Pro
- · 30000 wishlist items / month
- · Features in the Advanced plan
- · Javascript API access
- · Klaviyo and Shopify Flow integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSome customers need guidance — they ask "what should I buy?" and you have no way to answer with a shoppable experience. CurateList lets you pick products, add personal notes, and send a branded shoppable page on your store's domain. Customers see your picks, give feedback, and add items to their cart with no account needed. You track every view, reaction, and purchase with full revenue attribution.
Turn window shoppers into buyers with Wishlist Power. Let shoppers save products they love and come back when they’re ready to buy. Unlock valuable customer data, drive account creation, and re-engage customers with the right products at the right time. Our support team can set up and customize your wishlist.
- Build curated product lists with personal notes for each item
- Branded shoppable pages hosted on your store's domain
- Customer reactions — "Love It" or "Not for Me" per product
- Revenue tracking and conversion analytics per list
- Drive customer engagement to your store with a wishlist.
- Adapt visually to the most popular themes and customize colors and spacing.
- Gain unique insights about your products and customers.
- Ensure an exceptional shopping experience on every device.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  CurateList |  Wishlist Power |
|---|---|---|
| Detected stores | Not published | 270 |
| Net store change, 28 days | 0 | +21 |
| Stores added, 28 days | Not enough data | 23 |
| Big-brand share | Not enough data | 33% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | Australia, France, United States |
Reviews
| Measure | CurateList | Wishlist Power |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 43 |
| New reviews, 28 days | Not enough data | 2 |
| Reviewers a year or more in | Not enough data | 4% |
Pricing
| Measure | CurateList | Wishlist Power |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $7/month(ahead) | $15.99/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | CurateList | Wishlist Power |
|---|---|---|
| Shopify category rank | #121 | #7(ahead) |
| Shopify App Charts | Not on this week’s charts | #19 in Wishlists |
| Built for Shopify | No | Yes |
| Launched | May 8, 2026 | Apr 29, 2024 |
| Languages | 1 | 1 |
| Developer | Palm beach themes | Maestrooo |
FAQ
CurateList and Wishlist Power: common questions
- Is CurateList or Wishlist Power cheaper?
- Both list a free plan. Paid plans start at $7/month for CurateList and $15.99/month for Wishlist Power. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- CurateList lists 8 the others don’t mention, such as Bundles, Click-through rates, Conversion analytics, Conversion rates. Wishlist Power lists 6 the others don’t mention, such as Custom icons, Custom layouts, Favorites, Guest wishlist. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for CurateList, Nov 8, 2026 for Wishlist Power; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for CurateList, Nov 8, 2026 for Wishlist Power. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.