CurateList vs Swym Gift Lists and Registries
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for CurateList, Nov 8, 2026 for Swym Gift Lists and Registries.
The short answer
- Both list a free plan. Paid plans start at $7/month for CurateList and $15/month for Swym Gift Lists and Registries.
- CurateList lists 9 features Swym Gift Lists and Registries’s listing doesn’t mention, including Add to cart, Bundles, Click-through rates.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 10 lists / month
- · 5 customers / month
- · Basic analytics
- · Cart permalink
- · Customer reactions
- · Email sending
Starter
- · 100 lists / month
- · 50 customers / month
- · Custom email templates
- · Discount code attachment
- · No CurateList branding
- · Revenue analytics per list
Pro
- · Custom branding (logo + colors)
- · Custom email templates
- · Discount code attachment
- · List expiration
- · PDF export
- · Unlimited customers
Free
- · Up to 5 active registries
Starter
- · Up to 25 active registries
Pro
- · Up to 100 active registries
Premium
- · Up to 250 active registries
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSome customers need guidance — they ask "what should I buy?" and you have no way to answer with a shoppable experience. CurateList lets you pick products, add personal notes, and send a branded shoppable page on your store's domain. Customers see your picks, give feedback, and add items to their cart with no account needed. You track every view, reaction, and purchase with full revenue attribution.
Give your shoppers an option to curate a list of desired gifts for any special occasion and share it with their guests so they can purchase it for them. With Swym Gift Lists and Registries, shoppers can create and share multiple gift registries for Christmas and the upcoming holidays, track gifts, and send personalized “thank-you” notes to gifters.
- Build curated product lists with personal notes for each item
- Branded shoppable pages hosted on your store's domain
- Customer reactions — "Love It" or "Not for Me" per product
- Revenue tracking and conversion analytics per list
- Shoppers can create and share their Xmas and holiday gift lists and registries
- Customize all gift registry actions to suit your store’s theme and branding
- Incentivize gifters to buy from registries by providing special discounts
- Protect shoppers’ privacy by hiding their address from gifters during checkout
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  CurateList |  Swym Gift Lists and Registries |
|---|---|---|
| Detected stores | Not published | 468 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | 17% |
| Top store categories | Not published | Home & Garden, Baby & Toddler, Apparel & Accessories |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | CurateList | Swym Gift Lists and Registries |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 38 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | CurateList | Swym Gift Lists and Registries |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $7/month(ahead) | $15/month |
| Longest free trial | 14 days | 30 days |
| Plans listed | 3 | 4 |
Listing
| Measure | CurateList | Swym Gift Lists and Registries |
|---|---|---|
| Shopify category rank | #121 | #22 |
| Shopify App Charts | Not on this week’s charts | #9 in Gifts - Other |
| Built for Shopify | No | No |
| Launched | May 8, 2026 | Mar 16, 2023 |
| Languages | 1 | 1 |
| Developer | Palm beach themes | Swym Corporation |
FAQ
CurateList and Swym Gift Lists and Registries: common questions
- Is CurateList or Swym Gift Lists and Registries cheaper?
- Both list a free plan. Paid plans start at $7/month for CurateList and $15/month for Swym Gift Lists and Registries. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- CurateList lists 9 the others don’t mention, such as Add to cart, Bundles, Click-through rates, Conversion analytics. Swym Gift Lists and Registries lists 7 the others don’t mention, such as Email sharing, Gift registry, In-store registry, Multiple lists. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for CurateList, Nov 8, 2026 for Swym Gift Lists and Registries; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for CurateList, Nov 8, 2026 for Swym Gift Lists and Registries. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.