CurateList vs Wish List: Favorites Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for CurateList, Nov 8, 2026 for Wish List.
The short answer
- Only CurateList lists a free plan. Paid plans start at $7/month for CurateList and $6.70/month for Wish List.
- Wish List lists 17 features CurateList’s listing doesn’t mention, including Custom icons, Custom layouts, Email sharing.
Head to head
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 10 lists / month
- · 5 customers / month
- · Basic analytics
- · Cart permalink
- · Customer reactions
- · Email sending
Starter
- · 100 lists / month
- · 50 customers / month
- · Custom email templates
- · Discount code attachment
- · No CurateList branding
- · Revenue analytics per list
Pro
- · Custom branding (logo + colors)
- · Custom email templates
- · Discount code attachment
- · List expiration
- · PDF export
- · Unlimited customers
FREE
- · Add to Wishlist Button
- · Add to Wishlist Notification
- · Customers Wishlists
- · Knowledgeable Support
- · Popup & Embedded Wishlist Types
- · Wishlist Float Button
Growth
- · Add to Wishlist Button
- · Add to Wishlist Notification
- · Customers Wishlists
- · Knowledgeable Support
- · Popup & Embedded Wishlist Types
- · Wishlist Float Button
Growth 2
- · Add to Wishlist Button
- · Add to Wishlist Notification
- · Customers Wishlists
- · Knowledgeable Support
- · Popup & Embedded Wishlist Types
- · Wishlist Float Button
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSome customers need guidance — they ask "what should I buy?" and you have no way to answer with a shoppable experience. CurateList lets you pick products, add personal notes, and send a branded shoppable page on your store's domain. Customers see your picks, give feedback, and add items to their cart with no account needed. You track every view, reaction, and purchase with full revenue attribution.
Empower your customers to save their favoris products with a fast, intuitive wishlist. With K Wish List, shoppers can easily create gift lists, save items for later, and share their lists. Display the wishlist as a dedicated page or a floating icon, customize labels, icons, and design to match your brand. Perfect for gift shopping, product comparisons, and seasonal promotions.
- Build curated product lists with personal notes for each item
- Branded shoppable pages hosted on your store's domain
- Customer reactions — "Love It" or "Not for Me" per product
- Revenue tracking and conversion analytics per list
- Simple and intuitive interface for effortless usage
- Change everything you need to suit your store with powerful customizer
- Fast and responsive performance for a smooth shopping experience
- Easy access to the customer's wish list from the navigation menu or float button
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  CurateList |  Wish List |
|---|---|---|
| Detected stores | Not published | 8,984 |
| Net store change, 28 days | 0 | −22 |
| Stores added, 28 days | Not enough data | 152 |
| Big-brand share | Not enough data | 8% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Canada |
Reviews
| Measure | CurateList | Wish List |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 70 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | CurateList | Wish List |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $7/month | $6.70/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 3 | 3 |
Listing
| Measure | CurateList | Wish List |
|---|---|---|
| Shopify category rank | #121 | #50(ahead) |
| Shopify App Charts | Not on this week’s charts | #73 on the Shoplist 100 |
| Built for Shopify | No | No |
| Launched | May 8, 2026 | Aug 22, 2023 |
| Languages | 1 | 1 |
| Developer | Palm beach themes | Kaktus |
FAQ
CurateList and Wish List: common questions
- Is CurateList or Wish List cheaper?
- Only CurateList lists a free plan. Paid plans start at $7/month for CurateList and $6.70/month for Wish List. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- CurateList lists 5 the others don’t mention, such as Bundles, Click-through rates, Conversion rates, One-click add-ons. Wish List lists 17 the others don’t mention, such as Custom icons, Custom layouts, Email sharing, Favorites. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for CurateList, Nov 8, 2026 for Wish List; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for CurateList, Nov 8, 2026 for Wish List. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.