CurateList vs Joy Wishlist & Back in Stock
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for CurateList, Nov 4, 2026 for Joy Wishlist & Back in Stock.
The short answer
- Only CurateList lists a free plan.
- CurateList lists 10 features Joy Wishlist & Back in Stock’s listing doesn’t mention, including Bundles, Click-through rates, Conversion analytics.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 10 lists / month
- · 5 customers / month
- · Basic analytics
- · Cart permalink
- · Customer reactions
- · Email sending
Starter
- · 100 lists / month
- · 50 customers / month
- · Custom email templates
- · Discount code attachment
- · No CurateList branding
- · Revenue analytics per list
Pro
- · Custom branding (logo + colors)
- · Custom email templates
- · Discount code attachment
- · List expiration
- · PDF export
- · Unlimited customers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSome customers need guidance — they ask "what should I buy?" and you have no way to answer with a shoppable experience. CurateList lets you pick products, add personal notes, and send a branded shoppable page on your store's domain. Customers see your picks, give feedback, and add items to their cart with no account needed. You track every view, reaction, and purchase with full revenue attribution.
Wishlist increases conversions by allowing customers to save products they love for future purchases. Completely customize every detail to match your brand identity - colors, button styles, display and layouts. Track customer behavior with comprehensive analytics showing customer lists, their wishlists, and shopping behavior. Our dedicated 24/7 support team assists with everything from initial set
- Build curated product lists with personal notes for each item
- Branded shoppable pages hosted on your store's domain
- Customer reactions — "Love It" or "Not for Me" per product
- Revenue tracking and conversion analytics per list
- Add products to wishlists with just one click
- Monitor customer favorites with detailed insights
- Customize every detail to match your brand's unique style
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  CurateList |  Joy Wishlist & Back in Stock |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | CurateList | Joy Wishlist & Back in Stock |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 26 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | CurateList | Joy Wishlist & Back in Stock |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $7/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | Not published |
Listing
| Measure | CurateList | Joy Wishlist & Back in Stock |
|---|---|---|
| Shopify category rank | #121 | #9(ahead) |
| Shopify App Charts | Not on this week’s charts | #7 on Rookies in Wishlists |
| Built for Shopify | No | Yes |
| Launched | May 8, 2026 | Jul 21, 2025 |
| Languages | 1 | 5 |
| Developer | Palm beach themes | Joy Loyalty Program & Rewards |
FAQ
CurateList and Joy Wishlist & Back in Stock: common questions
- Is CurateList or Joy Wishlist & Back in Stock cheaper?
- Only CurateList lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- CurateList lists 10 the others don’t mention, such as Bundles, Click-through rates, Conversion analytics, Conversion rates. Joy Wishlist & Back in Stock lists 5 the others don’t mention, such as Custom icons, Custom layouts, Favorites, Public wishlist. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for CurateList, Nov 4, 2026 for Joy Wishlist & Back in Stock; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for CurateList, Nov 4, 2026 for Joy Wishlist & Back in Stock. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.