Cupid ‑ Social Wishlist vs XB Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 23, 2026 for Cupid, Nov 3, 2026 for XB Wishlist.
The short answer
- Only XB Wishlist lists a free plan. Paid plans start at $25/month for Cupid and $11.95/month for XB Wishlist.
- XB Wishlist lists 9 features Cupid’s listing doesn’t mention, including Custom branding, Custom icons, Custom layouts.
Head to head
Super flexible, customisable, suitable for headless ecommerce
- United States
- India
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Base
- · 14 day free trial
- · Dashboard metrics
- · Everything from Free
- · GDPR Compliant
- · Klaviyo integration
- · Unlimited wishlists
Pro
- · Everything from Base
- · Free setup and installation
- · GDPR Compliant
- · Share wishlist via Email
- · Unlimited Wishlists
Free
- · Basic analytics
- · Basic wishlist page
- · Export/Import wishlists (CSV)
- · Guest wishlist (no login required)
- · Multiwishlist
- · Save for Later in cart
Basic
- · Advanced analytics
- · Advanced styling
- · Back-in-stock email alerts
- · Everything in Free
- · Multi-language support
- · Price drop notifications
Pro
- · Advanced email marketing
- · Collaborator wishlist
- · Everything in Basic
- · Product recommendations
- · Shopify POS integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCupid is a wishlist app for Shopify 2.0 that helps merchants increase engagement and conversions by allowing shoppers to save products they love. Cupid makes it easier for customers to return to products they’re interested in, reducing decision friction and improving the shopping experience. Merchants can use wishlist data to better understand customer preferences and drive targeted marketing.
Many shoppers aren't ready to buy on their first visit. XB Wishlist gives them a place to keep that intent and a reason to come back. Shoppers save from product cards, product pages, and the cart, with no account needed. When a saved item drops in price, returns to stock, or runs low, the app emails them through System Mail, SMTP, Klaviyo, or Flow. Analytics show which saved products reach cart and checkout.
- Share wishlists and enable recipients to purchase on behalf of a user.
- Users can save to One or Many Wishlists.
- Pagespeed Friendly, No External JS.
- Simple setup and integration with your store.
- Customers can access their wishlist from their account.
- Tailor the wishlist button to your store’s design.
- Customers can save items and share their wishlists.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Cupid |  XB Wishlist |
|---|---|---|
| Detected stores | Not published | 1,252 |
| Net store change, 28 days | 0 | +4 |
| Stores added, 28 days | Not enough data | 28 |
| Big-brand share | Not enough data | 11% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, India, United Kingdom |
Reviews
| Measure | Cupid | XB Wishlist |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 70 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | Cupid | XB Wishlist |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $25/month | $11.95/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 2 | 3 |
Listing
| Measure | Cupid | XB Wishlist |
|---|---|---|
| Shopify category rank | #152 | #13(ahead) |
| Shopify App Charts | Not on this week’s charts | #9 in Wishlists |
| Built for Shopify | No | Yes |
| Launched | Aug 10, 2020 | Sep 4, 2024 |
| Languages | 1 | 1 |
| Developer | Plutocracy | XB |
FAQ
Cupid and XB Wishlist: common questions
- Is Cupid or XB Wishlist cheaper?
- Only XB Wishlist lists a free plan. Paid plans start at $25/month for Cupid and $11.95/month for XB Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Cupid lists 3 the others don’t mention, such as Conversion analytics, Email sharing, Multiple lists. XB Wishlist lists 9 the others don’t mention, such as Custom branding, Custom icons, Custom layouts, Favorites. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 23, 2026 for Cupid, Nov 3, 2026 for XB Wishlist; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 23, 2026 for Cupid, Nov 3, 2026 for XB Wishlist. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.