Cupid ‑ Social Wishlist vs Wishlist ‑ Wishify
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 23, 2026 for Cupid, Nov 3, 2026 for Wishlist.
The short answer
- Only Wishlist lists a free plan. Paid plans start at $25/month for Cupid and $5.99/month for Wishlist.
- Wishlist lists 4 features Cupid’s listing doesn’t mention, including Custom layouts, Favorites, Public wishlist.
Head to head
Super flexible, customisable, suitable for headless ecommerce
Wishlist - Allow users to create a Wishlist of favorite items
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Base
- · 14 day free trial
- · Dashboard metrics
- · Everything from Free
- · GDPR Compliant
- · Klaviyo integration
- · Unlimited wishlists
Pro
- · Everything from Base
- · Free setup and installation
- · GDPR Compliant
- · Share wishlist via Email
- · Unlimited Wishlists
Free Plan
- · Customize color, text of wishlist button
- · Only FREE app setup
- · Up to 100 Wishlist items/month for store
- · Wishlist page in main menu
Professional Plan
- · 1000 wishlist items/month
- · Customize app colors
- · Export data
- · Guest wishlist
- · Heart icon in header
- · Share wishlist
Premium Plan
- · All features of Professional plan
- · Full reports
- · Up to 3000 wishlist items / mo for store
Advanced Plan
- · All features of Professional plan
- · Automatic wishlist reminder emails
- · Up to 10,000 wishlist items / month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCupid is a wishlist app for Shopify 2.0 that helps merchants increase engagement and conversions by allowing shoppers to save products they love. Cupid makes it easier for customers to return to products they’re interested in, reducing decision friction and improving the shopping experience. Merchants can use wishlist data to better understand customer preferences and drive targeted marketing.
Trusted by merchants worldwide, this Wishlist app helps boost sales and bring shoppers back to your store. Customers can save favorite products, share their Wishlist by email, Facebook, WhatsApp, or Twitter, and return anytime to complete their purchase. It works across devices, so shoppers can pick up where they left off.
- Share wishlists and enable recipients to purchase on behalf of a user.
- Users can save to One or Many Wishlists.
- Pagespeed Friendly, No External JS.
- Unleash the power of wishlist to increase sales and conversion.
- Customers can share wishlist via social platforms in 1 click to their friends.
- Easily customize Wishlist button, icon & email reminder feature
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Cupid |  Wishlist |
|---|---|---|
| Detected stores | Not published | 1,759 |
| Net store change, 28 days | 0 | −9 |
| Stores added, 28 days | Not enough data | 4 |
| Big-brand share | Not enough data | 15% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Cupid | Wishlist |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 444 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Cupid and Wishlist: common questions
- Is Cupid or Wishlist cheaper?
- Only Wishlist lists a free plan. Paid plans start at $25/month for Cupid and $5.99/month for Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Cupid lists 2 the others don’t mention, such as Conversion analytics, Multiple lists. Wishlist lists 4 the others don’t mention, such as Custom layouts, Favorites, Public wishlist, Save for later. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 23, 2026 for Cupid, Nov 3, 2026 for Wishlist; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 23, 2026 for Cupid, Nov 3, 2026 for Wishlist. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.