Cupid ‑ Social Wishlist vs Wishlist Power
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 23, 2026 for Cupid, Nov 3, 2026 for Wishlist Power.
The short answer
- Only Wishlist Power lists a free plan. Paid plans start at $25/month for Cupid and $15.99/month for Wishlist Power.
- Wishlist Power lists 6 features Cupid’s listing doesn’t mention, including Custom branding, Custom icons, Custom layouts.
Head to head
Super flexible, customisable, suitable for headless ecommerce
- France
- United States
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Base
- · 14 day free trial
- · Dashboard metrics
- · Everything from Free
- · GDPR Compliant
- · Klaviyo integration
- · Unlimited wishlists
Pro
- · Everything from Base
- · Free setup and installation
- · GDPR Compliant
- · Share wishlist via Email
- · Unlimited Wishlists
Free
- · 100 wishlist items / month
- · Easy wishlist setup that fits your theme
- · Essential features to get started
Starter
- · 5000 wishlist items / month
- · Force customer login to use wishlist
- · Share wishlist
Advanced
- · 15000 wishlist items / month
- · Features in the Starter plan
- · Pixels integrations (Meta, TikTok, GA4)
Pro
- · 30000 wishlist items / month
- · Features in the Advanced plan
- · Javascript API access
- · Klaviyo and Shopify Flow integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCupid is a wishlist app for Shopify 2.0 that helps merchants increase engagement and conversions by allowing shoppers to save products they love. Cupid makes it easier for customers to return to products they’re interested in, reducing decision friction and improving the shopping experience. Merchants can use wishlist data to better understand customer preferences and drive targeted marketing.
Turn window shoppers into buyers with Wishlist Power. Let shoppers save products they love and come back when they’re ready to buy. Unlock valuable customer data, drive account creation, and re-engage customers with the right products at the right time. Our support team can set up and customize your wishlist.
- Share wishlists and enable recipients to purchase on behalf of a user.
- Users can save to One or Many Wishlists.
- Pagespeed Friendly, No External JS.
- Drive customer engagement to your store with a wishlist.
- Adapt visually to the most popular themes and customize colors and spacing.
- Gain unique insights about your products and customers.
- Ensure an exceptional shopping experience on every device.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Cupid |  Wishlist Power |
|---|---|---|
| Detected stores | Not published | 230 |
| Net store change, 28 days | 0 | +17 |
| Stores added, 28 days | Not enough data | 19 |
| Big-brand share | Not enough data | 31% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | France, United States, Australia |
Reviews
| Measure | Cupid | Wishlist Power |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 48 |
| New reviews, 28 days | Not enough data | 2 |
| Reviewers a year or more in | Not enough data | 4% |
Pricing
| Measure | Cupid | Wishlist Power |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $25/month | $15.99/month(ahead) |
| Longest free trial | 7 days | 14 days |
| Plans listed | 2 | 4 |
Listing
| Measure | Cupid | Wishlist Power |
|---|---|---|
| Shopify category rank | #152 | #8(ahead) |
| Shopify App Charts | Not on this week’s charts | #19 in Wishlists |
| Built for Shopify | No | Yes |
| Launched | Aug 10, 2020 | Apr 29, 2024 |
| Languages | 1 | 1 |
| Developer | Plutocracy | Maestrooo |
FAQ
Cupid and Wishlist Power: common questions
- Is Cupid or Wishlist Power cheaper?
- Only Wishlist Power lists a free plan. Paid plans start at $25/month for Cupid and $15.99/month for Wishlist Power. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Cupid lists 4 the others don’t mention, such as Conversion analytics, Email sharing, Multiple lists, Social sharing. Wishlist Power lists 6 the others don’t mention, such as Custom branding, Custom icons, Custom layouts, Favorites. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 23, 2026 for Cupid, Nov 3, 2026 for Wishlist Power; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 23, 2026 for Cupid, Nov 3, 2026 for Wishlist Power. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.