Cupid ‑ Social Wishlist vs Smart Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 23, 2026 for Cupid, Oct 13, 2026 for Smart Wishlist.
The short answer
- Paid plans start at $25/month for Cupid and $4.99/month for Smart Wishlist.
- Smart Wishlist lists 10 features Cupid’s listing doesn’t mention, including Custom branding, Custom icons, Custom layouts.
Head to head
Super flexible, customisable, suitable for headless ecommerce
The Fastest Wishlist App
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Base
- · 14 day free trial
- · Dashboard metrics
- · Everything from Free
- · GDPR Compliant
- · Klaviyo integration
- · Unlimited wishlists
Pro
- · Everything from Base
- · Free setup and installation
- · GDPR Compliant
- · Share wishlist via Email
- · Unlimited Wishlists
Standard
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCupid is a wishlist app for Shopify 2.0 that helps merchants increase engagement and conversions by allowing shoppers to save products they love. Cupid makes it easier for customers to return to products they’re interested in, reducing decision friction and improving the shopping experience. Merchants can use wishlist data to better understand customer preferences and drive targeted marketing.
Smart Wishlist is the next generation wishlist for Shopify stores which enables customers to create wishlists in one-click, even without login. It is simple, fast, reliable and flexible to variety of requirements. It is super-easy to setup with no coding required. It gives you the features customers love (one-click saving, shareable lists) without the tech headaches. It can turn window shoppers into loyal customers.
- Share wishlists and enable recipients to purchase on behalf of a user.
- Users can save to One or Many Wishlists.
- Pagespeed Friendly, No External JS.
- Wishlist button on product, collection, search result and cart pages
- Both Guests & logged-in users can quickly create and share wishlists
- Unlimited wishlists across all stores. No strings attached
- Javascript and REST APIs to meet advanced requirements
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Cupid |  Smart Wishlist |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Cupid | Smart Wishlist |
|---|---|---|
| App Store rating | Not published | 4.2 ★ |
| App Store reviews | Not published | 148 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Cupid | Smart Wishlist |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $25/month | $4.99/month(ahead) |
| Longest free trial | 7 days | 60 days |
| Plans listed | 2 | 1 |
Listing
| Measure | Cupid | Smart Wishlist |
|---|---|---|
| Shopify category rank | #152 | #76(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 10, 2020 | May 4, 2016 |
| Languages | 1 | 1 |
| Developer | Plutocracy | Webmarked |
FAQ
Cupid and Smart Wishlist: common questions
- Is Cupid or Smart Wishlist cheaper?
- Paid plans start at $25/month for Cupid and $4.99/month for Smart Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Cupid lists 2 the others don’t mention, such as Conversion analytics, Multiple lists. Smart Wishlist lists 10 the others don’t mention, such as Custom branding, Custom icons, Custom layouts, Custom registry. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 23, 2026 for Cupid, Oct 13, 2026 for Smart Wishlist; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 23, 2026 for Cupid, Oct 13, 2026 for Smart Wishlist. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.