Cubby: Wishlist & Favorites vs Wishlist Hub
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 12, 2026 for Cubby, Oct 13, 2026 for Wishlist Hub.
The short answer
- Only Wishlist Hub lists a free plan.
- Wishlist Hub lists 8 features Cubby’s listing doesn’t mention, including Custom branding, Custom icons, Custom layouts.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · 50 wishlist customers
- · Analytics & easy setup
- · Floating wishlist button
- · Guest & member wishlists
- · Popup & full-page wishlist
- · Social sharing support
Premier Plan
- · 300 wishlist customers
- · Custom social share icons
- · GA & Facebook Pixel support
- · Multiple wishlists support
- · Transfer items between lists
- · Trending products widget
Ultimate Plan
- · Custom heart icons
- · Multi-language support
- · Priority support (12h)
- · Public & private lists
- · Shared wishlists
- · Unlimited customers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCubby adds a wishlist to your store with three theme blocks: a save button for product pages, a wishlist page, and a saved-items count for your header. Shoppers don't need an account. Their list is kept in their own browser and never sent to Cubby, unless they choose to share it, which creates a link that is deleted after 90 days. Set labels and styles once in the app, or adjust a single block in the theme editor.
Wishlist Hub lets customers save products to named wishlists and return to purchase them later. It works for both guest and logged-in customers with no account required. Guests save items instantly using local storage, and their wishlist syncs automatically when they log in.
- Save button on product pages, styled by your theme
- Wishlist page with current prices, stock status and add all to cart
- Share links that open the list inside your store, deleted after 90 days
- Product activity: saves, removes and shares, by product
- Save products to named wishlists and return to buy them later
- Works for guest and logged-in customers with no account needed
- Floating wishlist counter and heart icons on collection pages
- Customise button colours, styles, and labels to match your brand
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Wishlist Hub | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Wishlist Hub | |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 3 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Wishlist Hub | |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $7.99/month |
| Longest free trial | Not listed | 5 days |
| Plans listed | Not published | 3 |
Listing
| Measure | Wishlist Hub | |
|---|---|---|
| Shopify category rank | Not enough data | #80 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 10, 2026 | May 8, 2026 |
| Languages | 1 | 1 |
| Developer | Obarito | SpiderWares |
FAQ
Cubby and Wishlist Hub: common questions
- Is Cubby or Wishlist Hub cheaper?
- Only Wishlist Hub lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Wishlist Hub lists 8 the others don’t mention, such as Custom branding, Custom icons, Custom layouts, Email sharing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 12, 2026 for Cubby, Oct 13, 2026 for Wishlist Hub; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 12, 2026 for Cubby, Oct 13, 2026 for Wishlist Hub. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.