Crux Analytics vs Origin: Attribution & Profit
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026.
The short answer
- Origin is detected on 18× as many Shopify stores as Crux Analytics: 91 vs 5 as of Nov 7, 2026.
- Crux Analytics lists 5 features Origin’s listing doesn’t mention, including Checkout analytics, Custom dashboards, Page views.
Head to head
- Canada
- United States
- United States
- Czechia
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro
- · 1-year attribution window
- · 2,000 orders/month
- · Custom costs & profit tracking
- · MCP server
- · Meta Ads & Google Ads integration
- · Multi-touch attribution
Platinum
- · 1-year attribution window
- · 10,000 orders/month
- · Custom costs & profit tracking
- · MCP server
- · Meta Ads & Google Ads integration
- · Multi-touch attribution
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMerchants run ads across multiple channels but cannot tell which ones actually lead to sales. Crux Analytics tracks visitor journeys from first click to checkout and attributes revenue to each marketing touchpoint. Compare five attribution models to understand which campaigns drive awareness versus which close sales.
Origin improves your order attribution data and tracks more orders than regular analytics. Beat ad blockers, cookie banners, and iOS 14 limitations with our server side attribution system. Get metrics you can't normally see: LTV, new vs. return customers, net profit, and true ROAS (including LTV) for each ad, campaign, & UTM link.
- Five attribution models to see which marketing channels drive your sales
- Visual journey maps showing how customers navigate from entry to checkout
- Automatic UTM tracking captures campaign data from all your marketing links
- Product affinity reports reveal which items customers browse together
- Reliable and accurate UTM analytics
- Instant order attribution - no need to wait days to see results
- Quickly find your top-performing sources and campaigns
- Generate UTM links and snippets that plug directly into FB Ads
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Crux Analytics |  Origin |
|---|---|---|
| Detected stores | 5 | 91(ahead) |
| Net store change, 28 days | 0 | +4 |
| Stores added, 28 days | Not enough data | 4 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Media | Health & Beauty, Sporting Goods, Apparel & Accessories |
| Top store countries | Canada, United States | United States, Czechia, India |
Reviews
| Measure | Crux Analytics | Origin |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 34 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Crux Analytics | Origin |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $29/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 2 |
Listing
| Measure | Crux Analytics | Origin |
|---|---|---|
| Shopify category rank | Not enough data | #40 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | Jan 19, 2026 | Nov 11, 2022 |
| Languages | 1 | 1 |
| Developer | Encrux | Origin Attribution |
FAQ
Crux Analytics and Origin: common questions
- Which is more popular, Crux Analytics or Origin?
- Origin is detected on 18× as many Shopify stores as Crux Analytics: 91 vs 5 as of Nov 7, 2026.
- What features does each app list that the other doesn’t?
- Crux Analytics lists 5 the others don’t mention, such as Checkout analytics, Custom dashboards, Page views, Pixel tracking. Origin lists 3 the others don’t mention, such as Data export, Historical analysis, Marketing attribution. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.