Crux Analytics vs Datma ‑ Commerce Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026.
The short answer
- Datma is detected on 36× as many Shopify stores as Crux Analytics: 178 vs 5 as of Nov 7, 2026.
- Datma lists 13 features Crux Analytics’s listing doesn’t mention, including Abandoned cart, Activity tracking, Cohort analysis.
Head to head
- Canada
- United States
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Intro
- · 14 data sources
- · 300 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Start
- · 1,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Build
- · 14 data sources
- · 5,000 orders included
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Grow
- · 10,000 orders included
- · 14 data sources
- · All features included
- · Hundreds of data points
- · Multi-store
- · Product visibility and performance
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMerchants run ads across multiple channels but cannot tell which ones actually lead to sales. Crux Analytics tracks visitor journeys from first click to checkout and attributes revenue to each marketing touchpoint. Compare five attribution models to understand which campaigns drive awareness versus which close sales.
Datma Analytics gives Shopify brands a complete commercial view of storefront performance. Combine Shopify pixel tracking with backend store data to analyze shopper behavior, products, collections, customers, sessions, attributed revenue, and conversion trends. Built for growing DTC brands that want Shopify-native analytics without the complexity of traditional BI tools.
- Five attribution models to see which marketing channels drive your sales
- Visual journey maps showing how customers navigate from entry to checkout
- Automatic UTM tracking captures campaign data from all your marketing links
- Product affinity reports reveal which items customers browse together
- Session-based metrics: PDP views, collection attributed stats, and more.
- Multi-store aggregation, unlimited reports, dashboard, schedule emails.
- Access hundreds of metrics from various data sources.
- Real-time data feed for immediate insights.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Crux Analytics |  Datma |
|---|---|---|
| Detected stores | 5 | 178(ahead) |
| Net store change, 28 days | 0 | −1 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Media | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Canada, United States | United States, United Kingdom, Canada |
Reviews
| Measure | Crux Analytics | Datma |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 17 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Crux Analytics | Datma |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $10/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 4 |
Listing
| Measure | Crux Analytics | Datma |
|---|---|---|
| Shopify category rank | Not enough data | #226 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jan 19, 2026 | Jun 7, 2021 |
| Languages | 1 | 1 |
| Developer | Encrux | Datma |
FAQ
Crux Analytics and Datma: common questions
- Which is more popular, Crux Analytics or Datma?
- Datma is detected on 36× as many Shopify stores as Crux Analytics: 178 vs 5 as of Nov 7, 2026.
- What features does each app list that the other doesn’t?
- Crux Analytics lists 3 the others don’t mention, such as Checkout analytics, Funnel analysis, ROAS. Datma lists 13 the others don’t mention, such as Abandoned cart, Activity tracking, Cohort analysis, Custom reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.