Upsell & Cross Sell ‑ AW vs Tab Upsell & Bundles
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Upsell & Cross Sell, Oct 25, 2026 for Tab Upsell & Bundles.
The short answer
- Both list a free plan. Paid plans start at $29.99/month for Upsell & Cross Sell and $49/month for Tab Upsell & Bundles.
- Upsell & Cross Sell lists 19 features Tab Upsell & Bundles’s listing doesn’t mention, including AI recommendations, Bundles, Cart discounts.
Head to head
Recommended & Related Products. Upsell & Cross sell Discounts.
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Upsell Plan
- · 50 upsell recommendation clicks a month
- · Add Cross Sell & Upsell in 2 locations
- · Cross Sell branding
StartUp Upsell
- · 2500 upsell recommendation clicks/month
- · Add Cross Sell & Upsell in 3 locations
- · No branding
Small Store Upsell
- · 5000 upsell recommendation clicks/month
- · Add Cross Sell & Upsell in 8 locations
- · No branding
MediumStore Upsell
- · 10000 upsell recommendation clicks/month
- · No branding
- · Upsell in 8 locations plus Custom Pages
Free
- · 50 Online Store orders / fixed 30 days
- · 72-hour grace after exceeding 50 orders
- · 90-day analytics + CSV export
- · No automatic charges or upgrades
- · Offers pause after grace if over limit
- · Product page, cart + compatible drawer
Starter
- · 90-day campaign and product analytics
- · CSV: 25,000 rows/batch; continue export
- · Fixed and rotate strategies
- · No limits on orders or storefront views
- · Product page, cart + compatible drawer
- · Unlimited upsell campaigns and bundles
Optimize
- · 365-day analytics history
- · CSV: 100,000 rows/batch; continue export
- · Everything in Starter
- · Online Store REST API and JavaScript SDK
- · Optional cross-sell optimization
- · Unlimited storefront impressions
Scale
- · 730-day analytics history
- · Attributed gross-profit optimization
- · CSV: 500,000 rows/batch; continue export
- · Everything in Optimize
- · Observed profit guardrails
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGrow AOV with Frequently Bought Together bundles and related product recommendations that shoppers actually want to add to their cart. Show product recommendations and cart upsells at the right moment, then continue cross-sell and upsell offers through checkout and post-purchase.
Create fixed bundles, build-a-box offers, quantity breaks and optional add-ons with products you choose. Set eligible variants, quantities and fixed-price or discount offers. Sell through product pages, cart pages and compatible cart drawers. Let shoppers mix variants or complete a bundle using items already in their cart.
- Cross sell your tailored recommendations on Product Pages and Cart Page.
- Use auto-generated smart suggestions for your Upsells and Upsell Pop-up.
- Add QuickView buttons and Quantity discounted Bundles to your Cross Sells.
- Cross sells on Post-purchase Page, Home Page, Collections Page, Checkout Page.
- Control every candidate pool with Shopify's native product picker.
- Show add-ons on product pages, cart pages, and compatible cart drawers.
- Measure direct and assisted revenue with automatic refund clawbacks.
- Keep every recommendation inside merchant-approved candidate pools.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Upsell & Cross Sell |  Tab Upsell & Bundles |
|---|---|---|
| Detected stores | 303 | Not published |
| Net store change, 28 days | −2 | 0 |
| Stores added, 28 days | 11 | Not enough data |
| Big-brand share | 21% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Upsell & Cross Sell | Tab Upsell & Bundles |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 485 | Not published |
| New reviews, 28 days | 4 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Upsell & Cross Sell | Tab Upsell & Bundles |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $29.99/month(ahead) | $49/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Upsell & Cross Sell | Tab Upsell & Bundles |
|---|---|---|
| Shopify category rank | #234(ahead) | #1078 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Oct 15, 2015 | Aug 3, 2026 |
| Languages | 2 | 1 |
| Developer | Aheadworks | Tab Commerce |
FAQ
Upsell & Cross Sell and Tab Upsell & Bundles: common questions
- Is Upsell & Cross Sell or Tab Upsell & Bundles cheaper?
- Both list a free plan. Paid plans start at $29.99/month for Upsell & Cross Sell and $49/month for Tab Upsell & Bundles. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Upsell & Cross Sell lists 19 the others don’t mention, such as AI recommendations, Bundles, Cart discounts, Checkout upsell. Tab Upsell & Bundles lists 2 the others don’t mention, such as Funnel performance, Multi-currency. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Upsell & Cross Sell, Oct 25, 2026 for Tab Upsell & Bundles; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Upsell & Cross Sell, Oct 25, 2026 for Tab Upsell & Bundles. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.