Cross • Build Your Own Bundles vs PairUp ‑ Mix & Match
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $49/month for Cross • Build Your Own Bundles and $19.99/month for PairUp.
- Cross • Build Your Own Bundles lists 16 features PairUp’s listing doesn’t mention, including BOGO, Build a box, Bulk pricing.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Performance
PairUp Basic
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCrossBundle lets merchants create fully customizable product bundles. Shoppers can select items themselves from pre-configured buy, get, and optional slots. Set minimum and maximum selections, quantity limits, and flexible bundle rules. Real-time performance tracking and inventory sync ensure accurate stock management. Compatible with all themes using native app blocks for seamless integration.
PairUp - Mix & Match allows your customers to match TOPS and BOTTOMS together on a visual canvas. This allows customers to match style, mix one type of product with another and get a full idea about what they are buying rather than just keeping it in their imagination.
- Customizable bundle builder: Configure bundles with buy, get, and optional items
- Flexible bundle discounts and rules: fixed, percentage and optional discounts
- Real-time performance tracking: Monitor bundle performance and sales
- 2.0+ Theme compatibility: Works with all themes using native app blocks
- MATCH PRODUCTS: Create a correlation between two kinds of products.
- CUSTOMIZE EVERYTHING: Customize every detail to match your store's look and feel
- INTEGRATE: Works seamlessly with your existing store inventory.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Cross • Build Your Own Bundles |  PairUp |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Cross • Build Your Own Bundles | PairUp |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 4 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Cross • Build Your Own Bundles | PairUp |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $49/month | $19.99/month(ahead) |
| Longest free trial | Not listed | 7 days |
| Plans listed | 1 | 1 |
Listing
| Measure | Cross • Build Your Own Bundles | PairUp |
|---|---|---|
| Shopify category rank | #175 | #243 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Dec 19, 2025 | Jun 26, 2026 |
| Languages | 1 | 1 |
| Developer | CrossApps | AppInGen Technosoft Private Limited |
FAQ
Cross • Build Your Own Bundles and PairUp: common questions
- Is Cross • Build Your Own Bundles or PairUp cheaper?
- Paid plans start at $49/month for Cross • Build Your Own Bundles and $19.99/month for PairUp. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Cross • Build Your Own Bundles lists 16 the others don’t mention, such as BOGO, Build a box, Bulk pricing, Cart discounts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.