CoWish ‑ Collection Wishlist vs XB Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for CoWish, Nov 3, 2026 for XB Wishlist.
The short answer
- On the Shopify App Store: CoWish 5.0 from 1 reviews and XB Wishlist 4.8 from 70 reviews.
- Both list a free plan. Paid plans start at $29.99/month for CoWish and $11.95/month for XB Wishlist.
- CoWish lists 5 features XB Wishlist’s listing doesn’t mention, including Conversion analytics, Email sharing, Email templates.
Head to head
- United States
- India
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE FOREVER
- · Free for all partner development stores
- · Test the app on stores before launching
PRO
- · 5k email reminder/month
- · Multi-Language Switcher
- · Share Wishlist
- · Stock Alert
- · Unlimited Wishlist
- · Wishlist button on the collection page
Free
- · Basic analytics
- · Basic wishlist page
- · Export/Import wishlists (CSV)
- · Guest wishlist (no login required)
- · Multiwishlist
- · Save for Later in cart
Basic
- · Advanced analytics
- · Advanced styling
- · Back-in-stock email alerts
- · Everything in Free
- · Multi-language support
- · Price drop notifications
Pro
- · Advanced email marketing
- · Collaborator wishlist
- · Everything in Basic
- · Product recommendations
- · Shopify POS integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCoWish is not an ordinary wishlist app. Upgrade your store's shopping experience by letting customers follow their favorite collections. With CoWish, shoppers can wishlist a whole collection and automatically receive automated email notifications for back-in-stock updates, price drops, and low-stock alerts on related items.
Many shoppers aren't ready to buy on their first visit. XB Wishlist gives them a place to keep that intent and a reason to come back. Shoppers save from product cards, product pages, and the cart, with no account needed. When a saved item drops in price, returns to stock, or runs low, the app emails them through System Mail, SMTP, Klaviyo, or Flow. Analytics show which saved products reach cart and checkout.
- Easy to install, easily add Wishlist buttons and icons to collection pages
- User can easily Wishlist whole collection and get reminder for related products
- Multi-Language Switcher, Highly Customizable, Share Wishlist, Email Reminders
- Analytics, Reports, Drawer Mode, Floating icon and much more
- Simple setup and integration with your store.
- Customers can access their wishlist from their account.
- Tailor the wishlist button to your store’s design.
- Customers can save items and share their wishlists.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  CoWish |  XB Wishlist |
|---|---|---|
| Detected stores | Not published | 1,252 |
| Net store change, 28 days | 0 | +4 |
| Stores added, 28 days | Not enough data | 28 |
| Big-brand share | Not enough data | 11% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, India, United Kingdom |
Reviews
| Measure | CoWish | XB Wishlist |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.8 ★ |
| App Store reviews | 1 | 70(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | CoWish | XB Wishlist |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $29.99/month | $11.95/month(ahead) |
| Longest free trial | 5 days | 7 days |
| Plans listed | 2 | 3 |
Listing
| Measure | CoWish | XB Wishlist |
|---|---|---|
| Shopify category rank | #137 | #13(ahead) |
| Shopify App Charts | Not on this week’s charts | #9 in Wishlists |
| Built for Shopify | No | Yes |
| Launched | Nov 8, 2024 | Sep 4, 2024 |
| Languages | 17 | 1 |
| Developer | Webframez | XB |
FAQ
CoWish and XB Wishlist: common questions
- Is CoWish or XB Wishlist cheaper?
- Both list a free plan. Paid plans start at $29.99/month for CoWish and $11.95/month for XB Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, CoWish or XB Wishlist?
- On the Shopify App Store: CoWish 5.0 from 1 reviews and XB Wishlist 4.8 from 70 reviews.
- What features does each app list that the other doesn’t?
- CoWish lists 5 the others don’t mention, such as Conversion analytics, Email sharing, Email templates, Online registry. XB Wishlist lists 3 the others don’t mention, such as Custom layouts, Guest wishlist, Save for later. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for CoWish, Nov 3, 2026 for XB Wishlist; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for CoWish, Nov 3, 2026 for XB Wishlist. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.