CoWish ‑ Collection Wishlist vs Magic Wishlist & Emails
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for CoWish, Nov 3, 2026 for Magic Wishlist & Emails.
The short answer
- On the Shopify App Store: CoWish 5.0 from 1 reviews and Magic Wishlist & Emails 5.0 from 49 reviews.
- Only CoWish lists a free plan.
- CoWish lists 2 features Magic Wishlist & Emails’s listing doesn’t mention, including Online registry, Stock alerts.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE FOREVER
- · Free for all partner development stores
- · Test the app on stores before launching
PRO
- · 5k email reminder/month
- · Multi-Language Switcher
- · Share Wishlist
- · Stock Alert
- · Unlimited Wishlist
- · Wishlist button on the collection page
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCoWish is not an ordinary wishlist app. Upgrade your store's shopping experience by letting customers follow their favorite collections. With CoWish, shoppers can wishlist a whole collection and automatically receive automated email notifications for back-in-stock updates, price drops, and low-stock alerts on related items.
Give shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
- Easy to install, easily add Wishlist buttons and icons to collection pages
- User can easily Wishlist whole collection and get reminder for related products
- Multi-Language Switcher, Highly Customizable, Share Wishlist, Email Reminders
- Analytics, Reports, Drawer Mode, Floating icon and much more
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  CoWish |  Magic Wishlist & Emails |
|---|---|---|
| Detected stores | Not published | 46 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Arts & Entertainment, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | CoWish | Magic Wishlist & Emails |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 49(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | CoWish | Magic Wishlist & Emails |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $29.99/month | No monthly plan listed |
| Longest free trial | 5 days | Not listed |
| Plans listed | 2 | 1 |
Listing
| Measure | CoWish | Magic Wishlist & Emails |
|---|---|---|
| Shopify category rank | #137 | #5(ahead) |
| Shopify App Charts | Not on this week’s charts | #21 in Wishlists |
| Built for Shopify | No | Yes |
| Launched | Nov 8, 2024 | Jan 6, 2026 |
| Languages | 17 | 5 |
| Developer | Webframez | Magic Apps |
FAQ
CoWish and Magic Wishlist & Emails: common questions
- Is CoWish or Magic Wishlist & Emails cheaper?
- Only CoWish lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, CoWish or Magic Wishlist & Emails?
- On the Shopify App Store: CoWish 5.0 from 1 reviews and Magic Wishlist & Emails 5.0 from 49 reviews.
- What features does each app list that the other doesn’t?
- CoWish lists 2 the others don’t mention, such as Online registry, Stock alerts. Magic Wishlist & Emails lists 2 the others don’t mention, such as Guest wishlist, Save for later. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for CoWish, Nov 3, 2026 for Magic Wishlist & Emails; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for CoWish, Nov 3, 2026 for Magic Wishlist & Emails. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.