Cool Popup vs Popupsmart: Email & SMS Popup
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Cool Popup, Nov 9, 2026 for Popupsmart.
The short answer
- Both list a free plan. Paid plans start at $19/month for Cool Popup and $19/month for Popupsmart.
- Cool Popup lists 30 features Popupsmart’s listing doesn’t mention, including Automations, Conversion tracking, Custom code.
Head to head
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Forever Free
- · 1 Campaign
- · 1 month conversions retention
- · 10,000 impressions / month
- · 5 Notifications
- · 7 days statistics retention
Startup Plan
- · 1 month statistics retention
- · 20 campaigns
- · 3 months conversions retention
- · 5 custom domains
- · 50,000 impressions / month
- · Custom CSS
Professional Plan
- · 100,000 impressions
- · 25 custom domains
- · 3 months statistics retention
- · 50 Campaigns
- · 6 months conversions retention
- · Custom CSS
Majestic Plan
- · 1 year conversions retention
- · 100 Campaigns
- · 250,000 impressions / month
- · 50 custom domains
- · 6 months statistics retention
- · Custom CSS
Free
- · 1 Active Popup
- · 1 Website
- · 100 Email Autoresponders /month
- · 5,000 Pageviews /month
- · Advanced Targeting & Personalization
- · All Layout Types & AI Popups
Starter
- · 1 website
- · 25.000 Pageviews /month
- · 750 Email Autoresponders /month
- · All Builder Features
- · All Integrations
- · Priority Support
Basic
- · 1 Team Member
- · 1,000 Email Autoresponders /month
- · 3 Websites
- · 50,000 Pageviews /month
- · All Builder Features & Integrations
- · Priority Support
Advanced
- · 100,000 Pageviews /month
- · 2 Team Members
- · 3,000 Email Autoresponders /month
- · 5 Websites
- · A/B Testing
- · All Basic Plan Features
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCool Popup helps Shopify stores turn visitors into subscribers and buyers with modern, converting popups and on-site messages. Set up in minutes, match your brand, and control exactly when and where your offers appear, recover abandoning shoppers, and improve conversion rate. Capture email leads with irresistible offers (discounts, offers, giveaways) Reduce cart abandonment with last-chance offers.
Grow Shopify sales with GPT-powered, AI-generated popups, automated emails & SMS. Capture leads, grow email lists, boost conversions, reduce cart abandonment & engage customers. Create popups with smart text/image suggestions, gamification (Spin-to-Win, Lottery Ball), exit offers & advanced targeting. Use multi-step forms, A/B testing & analytics. Send automated emails, act on collected data.
- Popup builder with 30 structural templates.
- Smart targeting & triggers by page, device, URL rules, referral source, etc.
- Lightweight embed built to avoid slowing down storefront pages
- Drive purchases with discounts, shipping offers, and limited-time promos.
- Utilize personalized pop-ups with smart tags and advanced targeting options.
- Create automated email flows with customizable pre-made email templates.
- Regain checkout abandoners with emails or collect emails through exit pop-ups.
- Drive sales and distribute coupons through interactive gamified elements.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Cool Popup |  Popupsmart |
|---|---|---|
| Detected stores | Not published | 1,735 |
| Net store change, 28 days | 0 | +2 |
| Stores added, 28 days | Not enough data | 2 |
| Big-brand share | Not enough data | 9% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Canada |
Reviews
| Measure | Cool Popup | Popupsmart |
|---|---|---|
| App Store rating | Not published | 4.6 ★ |
| App Store reviews | Not published | 51 |
| New reviews, 28 days | Not enough data | 2 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Cool Popup | Popupsmart |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $19/month | $19/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | Cool Popup | Popupsmart |
|---|---|---|
| Shopify category rank | #428 | #79(ahead) |
| Shopify App Charts | Not on this week’s charts | #21 in Pop-ups |
| Built for Shopify | No | No |
| Launched | May 19, 2026 | Aug 18, 2023 |
| Languages | 1 | 1 |
| Developer | Coversine Website Services | Popupsmart |
FAQ
Cool Popup and Popupsmart: common questions
- Is Cool Popup or Popupsmart cheaper?
- Both list a free plan. Paid plans start at $19/month for Cool Popup and $19/month for Popupsmart. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Cool Popup lists 30 the others don’t mention, such as Automations, Conversion tracking, Custom code, Custom fonts. Popupsmart lists 5 the others don’t mention, such as Age verification, AI generation, Cart pop-ups, SMS pop-ups. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Cool Popup, Nov 9, 2026 for Popupsmart; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Cool Popup, Nov 9, 2026 for Popupsmart. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.