Cool Popup vs Poptin Email Marketing, Pop Up
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Cool Popup, Nov 9, 2026 for Poptin Email Marketing, Pop Up.
The short answer
- Both list a free plan. Paid plans start at $19/month for Cool Popup and $19/month for Poptin Email Marketing, Pop Up.
- Poptin Email Marketing, Pop Up lists 20 features Cool Popup’s listing doesn’t mention, including A/B testing, Age verification, Behavior tracking.
Head to head
Email Popup, Spin The Wheel, Exit Intent Pop Up, Lightbox Form
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Forever Free
- · 1 Campaign
- · 1 month conversions retention
- · 10,000 impressions / month
- · 5 Notifications
- · 7 days statistics retention
Startup Plan
- · 1 month statistics retention
- · 20 campaigns
- · 3 months conversions retention
- · 5 custom domains
- · 50,000 impressions / month
- · Custom CSS
Professional Plan
- · 100,000 impressions
- · 25 custom domains
- · 3 months statistics retention
- · 50 Campaigns
- · 6 months conversions retention
- · Custom CSS
Majestic Plan
- · 1 year conversions retention
- · 100 Campaigns
- · 250,000 impressions / month
- · 50 custom domains
- · 6 months statistics retention
- · Custom CSS
Free plan
- · 1 domain
- · 1,000 visitors /month (~3,000 pageviews)
- · Chat & email support
- · Poptin API
- · Unlimited pop ups & forms
Growth 500
- · 5,000 visitors /month (~15K pageviews)
- · 500 active contacts
- · Manage accounts & users
- · Poptin API
- · Premium support
- · Unlimited domains
Growth 1,000
- · 1,000 active contacts
- · 10,000 visitors/month (~30K pageviews)
- · Manage accounts & users
- · Poptin API
- · Premium support
- · Unlimited domains
Growth 10K
- · 10,000 active contacts
- · 100,000 visitors/month (~300K pageviews)
- · Manage accounts & users
- · Poptin API
- · Premium support
- · Unlimited domains
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCool Popup helps Shopify stores turn visitors into subscribers and buyers with modern, converting popups and on-site messages. Set up in minutes, match your brand, and control exactly when and where your offers appear, recover abandoning shoppers, and improve conversion rate. Capture email leads with irresistible offers (discounts, offers, giveaways) Reduce cart abandonment with last-chance offers.
Boost sales with popups, email marketing, email campaigns, and email automation. Create email pop up, lightbox popups, exit intent popups, discount coupon popups, notification bars, wheel of fortune, spin wheel, and upsell pop up campaigns using our popup builder. Grow your email list with newsletter popups and embedded forms.
- Popup builder with 30 structural templates.
- Smart targeting & triggers by page, device, URL rules, referral source, etc.
- Lightweight embed built to avoid slowing down storefront pages
- Drive purchases with discounts, shipping offers, and limited-time promos.
- Show exit intent pop ups, email pop up, coupon popups, opt ins & spin the wheel
- Create announcement bars, popup message, & email forms using no-code popup maker
- Integrate newsletter popups, website forms & sticky bars to your email/CRM tools
- Optimize with popup triggers & targeting rules to convert quality leads
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Cool Popup |  Poptin Email Marketing, Pop Up |
|---|---|---|
| Detected stores | Not published | 1,660 |
| Net store change, 28 days | 0 | −25 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | 8% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Canada |
Reviews
| Measure | Cool Popup | Poptin Email Marketing, Pop Up |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 346 |
| New reviews, 28 days | Not enough data | 3 |
| Reviewers a year or more in | Not enough data | 18% |
Pricing
| Measure | Cool Popup | Poptin Email Marketing, Pop Up |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $19/month | $19/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | Cool Popup | Poptin Email Marketing, Pop Up |
|---|---|---|
| Shopify category rank | #428 | #22 |
| Shopify App Charts | Not on this week’s charts | #11 in Email marketing |
| Built for Shopify | No | No |
| Launched | May 19, 2026 | Dec 20, 2017 |
| Languages | 1 | 1 |
| Developer | Coversine Website Services | Poptin |
FAQ
Cool Popup and Poptin Email Marketing, Pop Up: common questions
- Is Cool Popup or Poptin Email Marketing, Pop Up cheaper?
- Both list a free plan. Paid plans start at $19/month for Cool Popup and $19/month for Poptin Email Marketing, Pop Up. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Cool Popup lists 19 the others don’t mention, such as Conversion tracking, Custom layouts, Custom notifications, Engagement tracking. Poptin Email Marketing, Pop Up lists 20 the others don’t mention, such as A/B testing, Age verification, Behavior tracking, Cart pop-ups. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Cool Popup, Nov 9, 2026 for Poptin Email Marketing, Pop Up; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Cool Popup, Nov 9, 2026 for Poptin Email Marketing, Pop Up. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.